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Holisto, originally founded in 2015 under the name Splitty, was established by Eran Shust (CEO), Avi Wortzel, and Omri Gal. The company develops an AI-driven hotel booking platform. In 2022, Holisto signed a SPAC merger agreement with Moringa Acquisition Corp, aiming to list on the NASDAQ at an implied valuation of approximately $400 million. However, the merger was mutually terminated in early 2023 due to market conditions.

Holisto's core technology focuses on searching, splitting, and combining hotel reservations from multiple wholesale suppliers. The system breaks a user's stay into separate booking segments or merges rates from different sources to reduce the total cost of the reservation. The platform targets consumers (B2C) in the travel tech space and generates revenue operating as an Online Travel Agency (OTA).

The company operates in the OTA market, competing for consumer bookings against travel giants like Booking.com and Expedia by focusing strictly on cost-savings as its primary draw. Holisto's research and development, along with its executive leadership, are based in Israel, where it hires primarily for engineering and product roles.