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AppsFlyer

Follow companyMartech
Maskit St 14, Herzliya, Israel·Founded 2012

See your match score and the roles you fit best at this company — based on your CV.

Based on Trevo job data

as of 22 Jul

Company detailsActive

Entity type
Israeli private company
Registered city
Herzliya
Company no.
514708106
Employees
1,538LinkedIn
Website
Company website
LinkedIn
LinkedIn
Ownership
Private
Head office address
View on map
Worldwide

Hiring mostly in Unspecified · Product · mostly at Senior level

Open jobs by domain

Unspecified
45
Product
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3
Backend
2
Data Engineering
2
Customer Success / CX
2
Security
2
Mobile
1

By seniority

Senior · 5Lead · 23Director · 2Unspecified · 27
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Role mix

Other
13
Support
10
Sales
9
Finance
5
Engineering
4
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Posting timing

Based on 109 jobs with a real publish stamp from the source — not detection time. 0 posted in the last week, 0 in the last month. Hours in Israel timezone.

By day of week

By hour of day

Peak: Mon around 00:00. Keep your CV ready for it.

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Questions & answers

What does AppsFlyer do?
AppsFlyer operates in Martech, as part of the Private group.
When was AppsFlyer founded?
AppsFlyer was founded in 2012, per the companies registrar.
How many employees does AppsFlyer have worldwide?
AppsFlyer employs about 1,538 people worldwide — this figure updates automatically.
Is AppsFlyer growing or slowing its hiring?
AppsFlyer is actively hiring right now — 57 open jobs.
Which roles and seniority levels are in demand?
Mostly Unspecified · Product, at Senior · Lead levels.
Where are the offices?
Maskit St 14, Herzliya, IsraelShow on map

Funding & deals

Largest: $3.00B
  • Unknown$1.00B2026-06-22
    גיוס ענק של יותר ממיליארד דולר ל-AppsFlyer הישראלית: רוב הכסף יועבר למשקיעים הקיימים - calcalist ↗
  • Series E$1.00B2026-06-22
    AppsFlyer Reportedly Lands $1B At $2.7B Valuation To Help Companies Track Digital Ads ↗
  • Acquisition2026-03-05
    AppsFlyer acquisition stalls amid AI concerns - גלובס ↗
  • Acquisition$3.00B2026-01-06
    Private equity firm close to AppsFlyer acquisition for $3b - גלובס ↗

Showing: Israel. Click another pill to switch.

Open now

29

Total active openings across all sites

Δ 28-day

0

Opens minus closes in the last 28 days

Δ 90-day

+29

Opens minus closes in the last 90 days

posting velocity //

Based on 77 events over 73 days. Green days had more opens than closes, red vice-versa. The dark line is the 7-day rolling average.

role mix //

Role mix — current vs baseline

Active nowBaseline 90d
  • Other20.7%(+0.7)
    6
  • Finance17.2%(+3.2)
    5
  • Data / AI13.8%(+1.8)
    4
  • Product10.3%(+4.3)
    3
  • Design6.9%(+2.9)
    2
  • Engineering6.9%(-13.1)
    2
  • Marketing6.9%(-1.1)
    2
  • Security6.9%(+0.9)
    2

+4

The green layer is the current share of active openings by role. The grey dashed layer is the 90-day baseline — gaps between them show where the company is shifting its hiring mix.

seniority pyramid //

Seniority pyramid

  • Senior
    3
  • Lead
    9
  • Manager+
    1
  • Unknown
    16

Distribution of active openings by seniority. The 'unknown' row groups jobs from sources that don't expose seniority.

geography //

Geographic split

  • Tel Aviv
    5
  • Central (Herzliya, Raanana, P.T.)
    23
  • Israel — other
    1

Active openings by region. Click a row to see jobs in that area.

time on market //

Median

58.9 days

25th pct

20.9 days

75th pct

—

Based on 24 closed jobs and 29 still open (right-censored). Curve is Kaplan-Meier; band is the 95% CI.Low event count — the median will stabilise after ~26 more closures. Until then treat the values as indicative.

LinkedIn

1,538

as of 2026-06-15

Recent events

  • Acquisition / merger2026-03-05

    AppsFlyer acquisition stalls amid AI concerns.

    Israel M&A (Google News) ↗
  • Acquisition / merger2026-01-06

    Private equity firm close to acquiring AppsFlyer for $3 billion

    Israel M&A (Google News) ↗

company intel · ai-generated

Company intel & deep analysis

Updated 47d ago

  • Product
  • M&A
  • Regulatory
01

Snapshot

AppsFlyer was founded in 2011 by Oren Kaniel and Reshef Mann. The company is headquartered in Herzliya, Israel, operating as a private entity. Its last publicized major funding round was a $210 million Series D in early 2020 led by General Atlantic, valuing the company at $2 billion, followed by a subsequent late-stage investment from Salesforce Ventures. AppsFlyer employs over 1,000 people globally. The core product is a SaaS platform providing mobile marketing attribution and analytics, enabling app developers and marketers to trace app installs and user engagement back to specific advertising campaigns. In late 2023, AppsFlyer expanded its capabilities by acquiring the analytics platform devtodev.

02

Core Activity

The primary product line revolves around mobile attribution. AppsFlyer provides software development kits (SDKs) and APIs that mobile apps embed to measure which ad networks or social channels drive user acquisition. This solves the problem of calculating return on ad spend (ROAS) across the fragmented mobile ecosystem. The buyers are primarily marketing teams, user acquisition (UA) managers, and product managers at mobile-first and gaming companies. AppsFlyer's technical foundation is built to handle massive scale; its engineering organization is notable within the Israeli tech ecosystem for its extensive use of Clojure and Go to process billions of mobile events daily.

key people & leadership

Key people & leadership

8 key people, sourced from public records — with a per-row confidence score.

RM

Reshef Mann

Co-founder & CTO

Co-founder and CTO, responsible for the company's technical architecture and engineering strategy.

🟢Verified🔍 in
Verified 1mo ago
LS

Linor Shem-Tov

Co-Founder

Co-founded AppsFlyer in 2011 alongside Oren Kaniel and Reshef Mann.

🟡Likely🔍 in
Verified 1mo ago

leadership

GE

Gal Ekstein

Chief Business Officer

🟢Verified🔍 in
Verified 1mo ago
OL

Oren Levy

Chief Strategy Officer

🟢Verified🔍 in
Verified 1mo ago
BW

Barak Witkowski

Chief Product Officer

🟢Verified🔍 in
Verified 1mo ago
ZP

Ziv Peled

Chief AI Officer

🟢Verified🔍 in
Verified 1mo ago
NF

Nachum Falek

Chief Financial Officer

🟢Verified🔍 in
Verified 1mo ago
OK

Oren Kaniel

Co-founder & CEO

🟢Verified🔍 in
Verified 1mo ago

Interview prep for AppsFlyer

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25
57

Office location

Open in Maps

Window: 180 days back. Don't read the mean — the long tail biases it. Median and percentiles are the honest summary.

Republish rate

21.2%

14 / 66 of closed jobs reposted within 60 days

03

Products & Services

The core offering is the Mobile Attribution and Analytics suite. Alongside this, AppsFlyer operates Protect360, a product designed to detect and block mobile ad fraud such as click injection and device farming. Another major product is OneLink, a deep-linking engine that routes users from web links directly to specific in-app pages. In response to ecosystem changes deprecating device-level identifiers (like IDFA), AppsFlyer launched Privacy Cloud and Data Clean Rooms, allowing brands and ad networks to collaborate on measurement and campaign optimization without exposing personally identifiable user data.

04

Market Position

AppsFlyer competes directly with other mobile measurement partners (MMPs) such as Adjust (acquired by AppLovin), Branch Metrics, Kochava, and Singular. The business model is typically structured around conversion or usage volume pricing. The most significant structural headwind facing the company in recent years has been the platform-level privacy policy shifts from Apple (iOS 14.5+) and Google (Privacy Sandbox). These changes disrupted the traditional device-ID attribution model and forced the entire MMP category to pivot toward aggregated measurement frameworks like Apple's SKAdNetwork.

05

Israel Presence

The company’s global headquarters and primary R&D center are located in Herzliya. The Israeli site houses hundreds of employees, encompassing the executive leadership, product management, and the vast majority of the engineering organization. Both founders are Israeli. Locally, the company typically hires backend engineers, data scientists, and infrastructure engineers experienced in high-throughput distributed systems, driven by the requirement to handle immense volumes of real-time data processing.

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Open jobs right now

  • Senior Product Manager - Attribution

    Herzliya · Lead

    6d ago
  • Senior FinOps Analyst

    Herzliya · Senior

    6d ago
  • Senior Customer Success Manager

    San Francisco · Lead

    7d ago
  • Technical Success Manager

    New York · Lead

    9d ago
  • Support Engineer

    San Francisco

    13d ago
All 57 jobs →

hiring signal · from our data

Hiring signal

From our job data · always current

21 roles opened in the last 30 days.

29 open roles in Israel · +32 worldwide

Live openings we track — Israel first, plus worldwide when we have them.

news feed

Recent news about the company

+3 more בעברית
  • AppsFlyer: “The nature of employee expectations has changed significantly” - CTechCTech (English)

    <a href="https://news.google.com/rss/articles/CBMiZ0FVX3lxTE1mOE5Ga0ZLNU1wMHpmQ2s4MDREZFVtZHV1SThNbnJMUDRsUXpxTXFMeVNpRnlRYllXZWhJR2VjZ0xDdF9nTXNTRW5PSW5MZ0V2SmU0ZVhMdVFZWXhxUUpoalFSRXFmR1U?oc=5" target="_blank">AppsFlyer: “The nature of employee expectations has changed significantly”</a>&nbsp;&nbsp;<font color="#6f6f6f">CTech</font>

    Jun 29, 2026

  • AppsFlyer Reportedly Lands $1B At $2.7B Valuation To Help Companies Track Digital AdsCrunchbase News

    Data analytics company AppsFlyer is eyeing the public markets after reportedly securing more than $1 billion in a Series E funding round.

    Jun 22, 2026

  • AppsFlyer acquisition stalls amid AI concerns - גלובסIsrael M&A (Google News)

    <a href="https://news.google.com/rss/articles/CBMiaEFVX3lxTE9ZQ2lTa0tobWJ0NFdHaDdwTHpaOEhwZGpHd29RUlY1TjJUcTAzMm9rM3hZN3dGQmZ5SElhYjJHY2FiWWVSbldpa1NldzVoQ19MZUlWNW02THh3azgxMF9uVkwtVmtNWjhv?oc=5" target="_blank">AppsFlyer acquisition stalls amid AI concerns</a>&nbsp;&nbsp;<font color="#6f6f6f">גלובס</font>

    Mar 5, 2026

  • AppsFlyer acquisition stalls amid AI concerns - גלובסIsrael M&A (Google News)

    <a href="https://news.google.com/rss/articles/CBMilgFBVV95cUxNbkloX1NUWmI2cWpPRldLLUMwRmFXMnBCU05QaktIeVhXRHJkLVJDMzJyVF80dHIzTlhpeEVwNWhCUEd2WllFcTJORUhJa3B6a1pOTi0tSDZIS05fbHd6Qk1Ta1c4a2FkMWVlUDhMWXRkRnNocFVtY2hWbkpVa1ZMdnJJV1FYcGpIdDYzZXFpdExyOTYxX3c?oc=5" target="_blank">AppsFlyer acquisition stalls amid AI concerns</a>&nbsp;&nbsp;<font color="#6f6f6f">גלובס</font>

    Mar 5, 2026

  • Private equity firm close to AppsFlyer acquisition for $3b - גלובסIsrael M&A (Google News)

    <a href="https://news.google.com/rss/articles/CBMiaEFVX3lxTFAwbFJNSTc3dE1SVk53UWpEeUZlSk1neTRzYUJvRTRCVkZBV1ZsbHFMVExsbFg5VTBKdVU5OTAtUFVBOERLcGxFbVBqTnJid21NQjlybnRTMWx1MWZrUDlURjluOG1UQkNx?oc=5" target="_blank">Private equity firm close to AppsFlyer acquisition for $3b</a>&nbsp;&nbsp;<font color="#6f6f6f">גלובס</font>

    Jan 6, 2026

  • Israeli tech firm AppsFlyer nears $3 billion sale - YnetnewsIsrael M&A (Google News)

    <a href="https://news.google.com/rss/articles/CBMiYkFVX3lxTE9XeF9OTGppcFlJSDQxYUFHREI2MmJEbTBybjVJYUlfSF9VNXk1c1JCQ2tub1ZrV0NubVdFeUI3eDZneVdGeWVpcVVPbWR1YThYYklTT0wweXNDUlRMQ3lwSTJ3?oc=5" target="_blank">Israeli tech firm AppsFlyer nears $3 billion sale</a>&nbsp;&nbsp;<font color="#6f6f6f">Ynetnews</font>

    Jan 6, 2026

  • Private equity firm close to AppsFlyer acquisition for $3b - גלובסIsrael IPO & markets (Google News)

    <a href="https://news.google.com/rss/articles/CBMipgFBVV95cUxNUmVPNjRFMEdZamdnNUs2VmdqYXJyVnhBNzdJMnZkRm0wRTFmQkdxMWdSV0ZWR0FXSlBIR0ctVkRfWDJZcktLT2ZwS2pYcEtEQmVVcHpGLUt6eWE4dktNOHg2N3Q5cW9DQ2RXNFhra2NZZjgxVEcwN0lKWGttbGZDRW5MTmtRTHNWanQ3V3FVNm9sZnZHZVNETm9mdGtGeEw5LWRNLTdn?oc=5" target="_blank">Private equity firm close to AppsFlyer acquisition for $3b</a>&nbsp;&nbsp;<font color="#6f6f6f">גלובס</font>

    Jan 6, 2026

  • Marketing analytics unicorn AppsFlyer eyeing Wall Street IPO - CTechIsrael IPO & markets (Google News)

    <a href="https://news.google.com/rss/articles/CBMiZ0FVX3lxTE9jejFESG9Ic2pxMGlncVA2YWRwVlJPSk5Kb3hqRkc0NURJZ0pKaUdNNFp2RGJ2aUVYLUt4UXktNHIyV3lONlMyZ3R3Y1B3aXc1SWFHeVg0ZWpJd18tRkU3MGdnX1BVYXc?oc=5" target="_blank">Marketing analytics unicorn AppsFlyer eyeing Wall Street IPO</a>&nbsp;&nbsp;<font color="#6f6f6f">CTech</font>

    Jun 5, 2024