AppsFlyer is the global leader in mobile attribution and marketing analytics, empowering thousands of the world’s leading apps and brands to make smarter growth decisions.
We’re looking for a Senior Product Manager with a pioneering spirit to join our core Attribution product team. Attribution is the core essence of marketing analytics and a mission-critical product to drive marketing decisions across the entire mobile ecosystem.
The Attribution team is responsible for the attribution algorithms and all critical APIs to the top media partners that the entire digital ecosystem relies on. The ideal candidate will have a proven record as a product manager of SaaS platform with deep technical knowledge of Big Data and SaaS solutions.
In this role, your mission is to serve as a key domain expert and collaborative listener - distilling customer feedback and analyzing market needs/trends to ensure the AppsFlyer platform remains at the absolute top of its class as we pave the way in the AI era. You will also drive high-stakes product features in close collaboration with our strategic partners, including Apple, Google, Meta, and Amazon.
This is a high-impact, highly visible role with direct influence across the entire mobile ecosystem, shaping the future of measurement for global brands and leading digital platforms.
What you'll do
End-to-End Product Ownership: Manage the product lifecycle of the attribution domain from discovery and definition through to execution, go-to-market (GTM), KPI measurement, and continuous optimization.
Building Next-Gen Measurement Solutions: Advance digital marketing measurement in a dynamic ecosystem, addressing shifts in search and browsing habits driven by AI, conversational search, and changing media consumption patterns.
Privacy & Regulatory Navigation: Lead product strategy in a highly complex, privacy-first environment, ensuring compliance with global regulatory changes and data restrictions.
Cross-Functional Leadership: Collaborate closely with multiple engineering teams, architects, and data analysts to deliver robust and scalable solutions.
Customer-Centric Innovation: Partner directly with top clients to gather first-hand feedback and translate their insights into impactful product capabilities.
Executive & Strategic Alignment: Drive high-visibility projects, communicating progress and strategic vision directly with executive leadership.
Internal & External Collaboration: Foster strong alignment across internal Business, Marketing, and R&D teams, while managing relationships with key strategic partners.
What you have
5+ years of Product Management ownership in complex, high-scale B2B SaaS environments.
A robust technical foundation: You are deeply comfortable discussing big data architecture, APIs, data pipelines, and algorithmic logic with senior R&D engineers.
Ability to distill noisy market feedback into a crisp, data-backed product strategy.
A team player with a sense of full ownership
Nice to have
Mobile marketing and advertising experience
Previous experience in design and development of business-side components
Being introduced by an AppsFlyer employee
As a global company operating in 20 countries across 5 continents, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO