Kape/ ExpressVPN is on a mission to make the internet a safe place for everyone. Through a portfolio of leading consumer privacy and security brands — ExpressVPN, CyberGhost, Private Internet Access, ZenMate, and Intego — we protect millions of people every day. The data team is building a world-class, data-driven culture that empowers everyone at Kape with timely, accurate information to drive their decisions. In this role, you’ll make a real impact: your analysis will shape decisions that touch millions of customers, on projects that span the company. You’ll work with great people and play a pivotal role in strategic initiatives through data analysis, experimentation, and the development of metrics and dashboards. Let's cut to the chase. What's the job? We’re looking for a sharp, hands-on Business Analyst to join our UA & Growth Analytics team. This is a high-impact role at the core of our growth engine. You’ll own the analytics and measurement behind user acquisition, performance marketing, and growth optimization across our subscription brands — turning complex data into clear, actionable insight that shapes day-to-day decisions and long-term strategy. You’ll work closely with Growth, UA, Marketing, BI, and R&D stakeholders to make sure every growth initiative is measured accurately and understood deeply. Your mission: connect the numbers to the business, surface what’s really driving performance, and help drive measurable, profitable growth. This role suits someone who thrives in a fast-paced environment, can juggle competing priorities, and enjoys balancing rigorous analysis with practical, real-world execution. You will: Own reporting, dashboards, and KPI frameworks across user acquisition and growth. Partner with Growth, UA, and Marketing teams to analyze and optimize performance across channels — with deep focus on Revenue, conversion, ARPU, ROAS, LTV/CAC, retention, churn, and win-backs. Design, measure, and analyze A/B tests and experiments to ensure accurate, trustworthy impact evaluation. Conduct deep-dive analyses and translate findings into clear, actionable recommendations that inform business priorities. Build compelling data narratives and present insights to marketing and business stakeholders. Ensure measurement accuracy, data integrity, and scalable, reliable reporting. Collaborate with BI and R&D teams to improve data infrastructure and analytical capabilities. Leverage advanced analytics and AI tools to boost insight generation and efficiency (a big plus). Sounds great! Am I the right fit? You might be a strong match if you check most of these boxes: 3+ years of experience in analytics, with a focus on Growth / UA / Marketing Analytics. Track record of driving measurable business impact in fast-paced, data-driven environments (B2C / subscription business is a strong plus). Hands-on experience measuring and analyzing A/B tests and experimentation frameworks. Strong SQL skills and comfort working with large, complex datasets. Experience with BI tools (Looker, Tableau, or similar). Exposure to AI-driven analytics or advanced modeling is an advantage. Strong business acumen and the ability to connect analytics directly to revenue impact. Excellent communication skills and the ability to make data clear to non-technical stakeholders. Comfortable operating in a dynamic, high-intensity environment.