Senior Lifecycle Marketing Manager

We’re looking for a strategic, data-driven Customer Lifecycle Marketing Manager to build and own the lifecycle marketing motion for HiBob’s existing customer base.<br>Your mission is to drive customer growth and expansion by connecting the right customers with the right products, features, and experiences at the right moment in their journey.<br>You’ll define how we segment, engage, and nurture customers across the lifecycle &nbsp;using product behavior, customer data, and commercial signals to build scalable programs that increase adoption, uncover expansion opportunities, and contribute to Expansion ARR.<br>You’ll also own the orchestration of customer communications across HiBob, creating a cohesive experience and ensuring we engage customers with relevance and intent.This is a highly cross-functional role at the intersection of Growth Marketing, Customer Marketing, Product, Customer Success, Account Management, and RevOps. You’ll set the strategy and build the operating model, while remaining close enough to execution to turn ideas into measurable programs.