Creative Lead

Description Most creative roles ask you to pick a lane: strategy or execution. This one doesn't. SysAid is looking for a Creative Lead who can crack a brief and build it. Someone who develops the concept, writes the copy, gets into the tools, and ships work that earns attention in a market flooded with AI messaging. The gap between where our creative output is today and where it needs to be is the single most fixable constraint on our top-of-funnel performance. That's the problem this role exists to solve. The right person has opinions about what makes creative work. They're data-informed but instinct-led. And they bring enough conviction to push the work further than anyone asked, without making it harder to ship. About the role SysAid competes in a market where every vendor is making AI claims. Standing out takes creative that stops the scroll, earns attention, and tells a story compelling enough to compete with the best in the category. That's the bar this role is built to meet. You'll own the creative process from brief to final asset. That means developing the concept, writing the script or copy, producing the asset, and understanding why it will convert, before anyone asks. AI is embedded in how you work at every stage: accelerating research, exploring territories, generating references, and scaling production without losing the craft behind it. The combination of sharp strategic thinking and AI-powered execution is what makes this role different. You'll sit inside the marketing team and work closely with product marketing, demand gen, and growth. You'll be the person in a campaign review who surprises the room with a concept that's unexpected and airtight, because you got there through insight, not instinct alone. The briefs will range from paid social to landing pages, from product launches to brand campaigns. What stays constant is the expectation: every piece of creative you touch must be grounded in insight, brand clarity, and performance intent. What you'll do Crack briefs before they're handed to you. Translate market intelligence, customer insight, and competitive context into creative direction that's specific and actionable. Develop campaign concepts end-to-end: the idea, the narrative, the execution plan. Push the creative further than the brief asks. Know when a concept is good enough and when it can be sharper. Build creative assets yourself: ads, landing pages, scripts, social content, campaign visuals. Work across formats and channels, from static paid creative to video scripts to long-form brand content. Maintain high output quality even when deadlines compress. Pace and craft are not a trade-off here. Use performance data to inform creative decisions. Know what's converting, what's not, and why. Bring data into the brief stage, not just the retro. Let it sharpen the concept before production begins. Develop an instinct for what works in a B2B SaaS context without defaulting to what's safe. Use AI tools as a genuine force multiplier: for ideation, concept exploration, copy generation, visual references, and production acceleration. Stay ahead of what's possible. Bring new capabilities into the team's workflow before they become obvious. Maintain craft standards as AI scales output. Volume is not the goal. Quality at volume is. Keep creative work on-brand at pace. Know the guardrails well enough to move fast without losing coherence. Work closely with PMM to ensure creative reflects the right message for the right audience. Align creative direction with multiple stakeholders without letting the work get diluted by committee. Requirements 7+ years in brand or creative roles, with a deliberate move toward creative strategy in recent years. You've been growing toward this role, not pivoting into it. A portfolio that proves both ends: strategic thinking behind the concept and hands-on execution in the work itself. Strong command of performance creative. You know what converts, and you can explain why before the data comes in. Genuine AI fluency in your creative workflow. Not someone who has tried the tools, someone who has changed how they work because of them. B2B SaaS or tech experience. You know how to make technical products feel human without dumbing them down. Data literacy. You can read campaign performance, draw conclusions, and change direction based on what you find. Collaborative by nature, but not consensus-driven. You work well with others without needing a committee to approve every decision. Comfortable with ambiguity at the concept stage. Precise and rigorous when it's time to ship. A robust sense of humor:) SysAid sits at the intersection of two things the market hasn't figured out how to combine yet: enterprise-grade ITSM with agentic AI that actually does the work. Most IT platforms added a chatbot and called it AI. SysAid's AI resolves incidents, fulfills requests, triggers workflows, and deploys automations on its own, no code, no developer, no black box. Every action is logged, traceable, and tied to rules the IT team sets. That's not a product feature. That's a different category. And the market is still catching up to what that means. The creative opportunity here is real. The narrative is sharp. The product delivers on what it promises. And the gap between the story we have to tell and the creative we're currently putting into the world is exactly the kind of gap a strong creative lead closes fast. The marketing team is mid-way through building a marketing operating system where AI handles content production at scale and humans own direction, quality, and judgment. You'll be one of those humans. What you build here will set the standard for what SysAid looks and sounds like in the market. If you want to do the best work of your career on a category that actually matters, this is worth a conversation.