Director of Events

Description Job Description: Director of Events Location: Remote Reports to: Vice President of Marketing – Alma Lasers USA Salary Range: $120,000 - $140,000, Commensurate with Experience This position is full-time and primarily remote, with a minimum of 30% travel to our Corporate Headquarters in the Fulton Market area of Chicago, IL. as well as other business initiatives. About Alma Lasers Alma, a Sisram Medical company, is a global leader in medical-aesthetic technologies with over 25 years of experience in energy-based devices (EBD). Operating in more than 100 countries worldwide, Alma combines advanced technology, clinical expertise, and a holistic approach to aesthetic and wellness care. In the U.S., Alma Lasers is one of the most trusted brands among physicians, clinics, and consumers—delivering innovative, science-based solutions for skin rejuvenation, body contouring, hair removal, and other aesthetic applications. Position Summary Playing a pivotal role in brand experience, HCP engagement, and commercial execution, the Director of Events will lead the strategy, planning, execution and performance of a modern live events portfolio that strengthens market presence and drives business growth. This leader will shape how the brand is experienced across national symposia, national meetings, tradeshows, masterclasses, and executive events. This position is responsible for creating high-impact experiences that build relationships, generate demand, support sales priorities, and elevate brand perception while maintaining strict budget governance. Equal parts strategic and operational, this leader ensures every live event is executed with excellence, efficiency, and measurable business impact. Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Event Strategy & Portfolio Management · Develop and lead annual event strategy aligned to commercial priorities, product objectives, and growth initiatives. · Manage full portfolio of national tradeshows, congresses, and internal meetings. · Evaluate live event investments and prioritize programs based on business impact, audience value, and return on investment. Execution & Experience Delivery · Lead end-to-end planning and flawless execution of all live events, including logistics, timelines, budgets, vendors, staffing, and onsite management and execution. · Create premium brand experiences that strengthen HCP connection and differentiate brand in market. · Ensure consistent execution standards, operational discipline, and attention to detail across every touchpoint. Commercial Impact & Cross-Functional Alignment · Partner with sales, marketing, clinical, product, and leadership teams to align live events with revenue goals and strategic priorities. · Build lead generation, HCP engagement, and pre and post-event strategies that maximize pipeline and commercial impact. · Track performance metrics including attendance, lead volume, influence on pipeline, and overall ROI. Vendor & Budget Management · Manage agency, production, venue, travel, and vendor relationships to ensure quality, efficiency, and value. · Manage live event budgets, forecasting, contract negotiation, and cost optimization across live events portfolio. · Identify opportunities to modernize spend while driving premium execution. Leadership & Team Development · Lead and develop internal team members supporting live events and related functions. · Build scalable processes, planning systems, and operating rhythms that improve speed and execution quality. · Foster a collaborative, solutions-oriented culture across teams and partners. Skills Required • Strong strategic planning and high-level project management skills. • Proven ability to execute complex live events with precision and urgency. • Strong budget management, negotiation, and vendor leadership capabilities. • Excellent communication and stakeholder management skills. • Ability to connect brand experience with commercial outcomes. • High attention to detail with strong problem-solving instincts. • Comfortable operating in fast-paced, high-growth environments. • Proficiency in event technology, project management tools, and reporting systems. Education and Experience Required • Bachelor’s degree in Marketing, Communications, Business, Hospitality, or a related field preferred; equivalent professional experience will be considered. • Minimum five (5) years of progressive experience leading and executing live event marketing, experiential marketing, national meetings, hospitality, or related functions. • Demonstrated strength in relationship building, stakeholder management, and cross-functional leadership across internal teams, agencies, and external partners. • Experience managing budgets, agencies, vendors, and cross-functional stakeholders. • Experience within medical devices, aesthetics, healthcare, or other regulated industries preferred. Supervisory Responsibility This position will have 2–3 direct reports across live events, experiential, and related functions, while leading multiple strategic initiatives and supporting cross-functional team development. Work Environment This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Travel This position requires at least 40% travel for business purposes, including some weekends. Work Authorization Documentation showing eligibility to work in the United States will be required. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Alma, Inc. is Equal Opportunity Employment: We're proud to be an equal opportunity employer and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. E-Verification: In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.