The position:
We are seeking a strategic and results-oriented Director of Demand Generation to lead our global demand generation strategy and execution for a fast-growing fraud prevention technology company. This leader will own the end-to-end demand generation engine, driving pipeline growth, accelerating revenue, and aligning marketing with sales through integrated go-to-market (GTM) programs.
The ideal candidate combines deep B2B SaaS demand generation expertise with experience in fraud prevention, fintech, identity, or risk technology. They have successfully partnered with Sales, Product, Customer Success, and Revenue Operations to execute data-driven campaigns that generate measurable business outcomes. They are equally comfortable developing strategy, optimizing execution, and leading a high-performing team composed of internal marketers, and external agencies, and contractors.
What you'll do
Demand Generation Strategy
Develop and execute a comprehensive demand generation strategy aligned with revenue and pipeline goals.
Build integrated multi-channel campaigns across inbound, outbound, digital, events, webinars, content syndication, ABM, email, paid media, and partner channels.