Pipl

Pipl, founded in 2005 by Matthew Hertz, is an identity resolution and data enrichment company. While its corporate headquarters is located in Post Falls, Idaho, the company maintains a substantial R&D presence in Israel, operating out of Petah Tikva. Pipl is a privately held company. Precise headcount figures and financial valuations are not widely publicized, though the Israeli office primarily houses engineering and product development teams. Detailed public information regarding recent corporate events or funding is limited.

Pipl develops an identity resolution engine designed to link disparate online data points—such as email addresses, phone numbers, and social media handles—to real-world human identities. Its core products, Pipl Search and Pipl API, are utilized by fraud analysts, law enforcement, insurance investigators, and corporate Trust & Safety teams. The system operates by indexing publicly available information and deep web records, providing customers with structured identity profiles accessible either via a manual search interface or a direct API integration.

In the data enrichment and identity verification space, Pipl competes with services such as Ekata (acquired by Mastercard in 2021) and Spokeo. While historically known as a people-search engine, Pipl positions itself today primarily as an enterprise (B2B) data provider focusing on fraud prevention, regulatory compliance, and digital investigations.