ClickCease is CHEQ's self-serve Digital Acquisition & Marketing Stack Protection platform, protecting SME/SMB sites from invalid traffic across ad platforms (Google Ads, Meta, and more) and user acquisition funnels (forms, tags, and more). As PLG Product Manager, you will own the product end-to-end: roadmap, growth metrics, and the self-serve experience that converts trial users into expanding customers.
What you'll do
Own and drive the ClickCease product roadmap - from ideation and prioritization through delivery, launch, and iteration.
Define and continuously optimize the self-serve funnel: acquisition, conversion, onboarding, retention, and expansion.
Represent the voice of the ICP - conduct market research, user interviews, analyze support trends, and synthesize insights into product decisions.
Define, monitor, and report on key PLG metrics: activation rate, time-to-value, trial conversion, MRR expansion, churn rate, and NPS.
Lead a KPI-based experimentation culture - design A/B tests, analyze results rigorously, and build institutional knowledge from every experiment.
Set pricing and packaging strategy for self-serve subscription tiers, in collaboration with GTM, finance, and leadership.
Monitor the competitive landscape across click fraud prevention, ad verification, and broader ad-tech to identify opportunities and threats.
Requirements
3 - 6 years total product management experience, with a track record of shipping impactful, customer-facing features at a B2B or B2C SaaS company.
PLG / Self-serve product experience [Must Have] - 2+ years as PM on a self-serve SaaS product with a PLG motion (freemium, free trial, or usage-based). You have owned activation and retention funnels, not just features.
Martech / Ad-tech / Advertising platform knowledge [Must Have] - Deep familiarity with Google Ads and/or Meta Ads: campaign structure, conversion tracking, pixel setup, audience targeting, and the day-to-day workflow of a PPC advertiser. You speak the advertiser's language.
Experimentation discipline - Experience designing, running, and correctly interpreting A/B tests. You treat every roadmap decision as a hypothesis waiting to be validated.
SMB market empathy - Deep understanding of small and mid-sized business constraints: budget sensitivity, speed of decision-making, and the outsized value of simplicity in a product.
Strong analytical skills - Comfortable with product analytics tools (Mixpanel or similar) and SQL basics. You question the data before acting on it.
Relevant pricing & packaging experience - You have worked on subscription tier design, trial mechanics, upgrade flows, or usage-based pricing in a self-serve context.
Nice to have
Experience in click fraud prevention, invalid traffic detection, or digital ad verification.
Background in security-adjacent SaaS - bot detection, traffic quality scoring, or ad verification platforms such as DoubleVerify or IAS.
Experience owning products with third-party API integrations - ad platforms, CRMs, analytics tools, and the technical complexity they bring.