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CHEQ was founded in 2016 by Guy Tytunovich, Ehud Levy, and Asaf Botovsky. The company is headquartered in Tel Aviv, with additional offices in New York and Tokyo. Operating as a private entity, CHEQ reached a $1 billion valuation in February 2022 following a $150 million Series C funding round led by Tiger Global. In 2020, CHEQ acquired ClickCease, an Israeli startup specializing in click-fraud protection for small and medium businesses.

The company operates in the Go-to-Market (GTM) Security category. Its software identifies and blocks automated bots, fake accounts, and malicious users from interacting with marketing campaigns, analytics datasets, and CRM systems. The buyer profile primarily consists of marketing executives (CMOs), marketing operations, and revenue teams, differentiating it from network security tools sold to IT departments. The technology focuses on preventing organizations from wasting ad spend on non-human traffic and polluting their customer databases with fake leads.

CHEQ Paradome is the flagship enterprise platform, designed to monitor and block invalid traffic across paid campaigns, organic web visits, and online forms. Through the 2020 acquisition of ClickCease, the company also operates a self-serve click-fraud prevention product aimed directly at SMBs running campaigns on Google Ads and Meta. The platform integrates via tracking tags and API connectors with major marketing and sales systems, including Salesforce, Marketo, HubSpot, and Google Analytics.

CHEQ competes with ad-verification firms like DoubleVerify and Integral Ad Science (IAS), as well as bot mitigation specialists like HUMAN (formerly White Ops) and DataDome. While traditional bot management tools are typically positioned to protect backend infrastructure, CHEQ frames its product and pricing specifically around marketing and revenue protection. Paradome is sold via enterprise contracts, whereas ClickCease operates on a monthly subscription model based on website traffic volume.

The primary research and development center, along with the executive headquarters, is located in Tel Aviv. The engineering, product, and data science organizations are concentrated in Israel, while sales and go-to-market functions are split between Israel and the US. CEO Guy Tytunovich and the founding team are Israeli, and the company actively recruits for backend, full-stack, security, and data science roles within the local market.

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