WalkMe

WalkMe was founded in Tel Aviv in 2011 by Dan Adika and Raphael Sweary. The company was one of the earliest players to define the Digital Adoption Platform (DAP) category. Originally listed on NASDAQ under the ticker WKME following a 2021 IPO, WalkMe's defining recent event was its acquisition by German software giant SAP. Announced in June 2024 and valued at approximately $1.5 billion ($14 per share), the deal transitions WalkMe from an independent public company to an SAP subsidiary. Prior to the acquisition, the company employed roughly 1,000 people globally, with headquarters operations split between Tel Aviv and San Francisco.

WalkMe provides a SaaS overlay that sits on top of existing enterprise web applications, such as Salesforce, Workday, and ServiceNow. The product delivers interactive, on-screen walkthroughs, tooltips, and automated workflows to guide employees and customers through complex software interfaces. The core problem it solves is software adoption and user friction, directly impacting IT training costs and support ticket volume. Its technical moat includes its "DeepUI" technology, a machine-learning approach that identifies and interacts with graphical UI elements, reducing the need for direct API integrations or backend code modifications.

The flagship offering is the WalkMe Digital Adoption Platform. It allows non-technical administrators, often in IT, HR, or sales operations, to build and deploy contextual guidance layers without writing code. WalkMe also offers analytics modules via WalkMe Insights, tracking user interactions across applications to identify drop-off points or workflow bottlenecks. The platform integrates broadly across web, desktop, and mobile operating environments.

WalkMe has historically maintained a strong position in industry analyst reports, prominently featured in the Gartner Magic Quadrant for Digital Adoption Platforms. Direct competitors in the space include Whatfix, Pendo, and Appcues. While Pendo frequently targets product managers with a heavy focus on user analytics and product feedback, WalkMe focuses heavily on enterprise IT and HR teams driving internal software compliance and operational efficiency. The 2024 SAP acquisition signals a strategic consolidation, embedding WalkMe's adoption layer directly into SAP's massive enterprise software ecosystem.

WalkMe's core R&D and product organizations are based in Tel Aviv. Prior to the SAP acquisition, the Israeli office housed hundreds of employees encompassing engineering, product, and management functions. With the close of the 2024 transaction, WalkMe's Tel Aviv team integrates into SAP's broader Israeli R&D network, which serves as one of the multinational's key global innovation hubs. The company typically hires for frontend, backend, data science, and product management roles in Israel.