SuperPlay

SuperPlay was founded in 2019 by Gilad Almog, Eyal Netzer, and Elad Drory. Both Almog and Netzer previously held leadership roles at Playtika. The company operates as a private mobile game developer. The most significant event in the company's recent history occurred in September 2024, when Playtika announced an agreement to acquire SuperPlay for $700 million upfront, with up to an additional $1.25 billion in earnouts contingent on specific financial performance targets over the following three years.

SuperPlay develops free-to-play casual mobile games, monetized primarily through in-app purchases (IAP) and in-app advertising. The company's flagship title is "Dice Dreams", a social board game where players roll dice to collect coins, build kingdoms, and attack or steal from other players' boards. Following the success of Dice Dreams, SuperPlay launched "Domino Dreams", which adapts traditional dominoes into a casual, level-based solitaire puzzle experience.

The company operates in the highly competitive casual and social-casino gaming sector. Its mechanics directly compete with dominant titles in the coin-looter category, specifically Moon Active's "Coin Master" and Scopely's "Monopoly GO!". The 2024 acquisition agreement with Playtika positions SuperPlay to integrate into a larger portfolio of casual gaming assets, leveraging Playtika's extensive live-ops and user acquisition infrastructure.

SuperPlay is headquartered in Israel, where its core R&D, product design, and executive leadership are based. Prior to the Playtika acquisition, the company was backed by notable venture funds including 83North and NFX (led by Gigi Levy-Weiss). In the local market, SuperPlay typically hires for Unity development, product management, game economy design, and performance marketing roles.