Skai

Skai (formerly Kenshoo) is a digital advertising and marketing measurement platform headquartered in Tel Aviv, Israel. The company rebranded from Kenshoo to Skai in 2021. It operates primarily in the performance marketing and retail media space, serving brands and agencies that run paid search, social, and retail media campaigns.

Skai's core product is a SaaS platform for managing and optimizing digital advertising campaigns across channels including Amazon Advertising, Google, Meta, and other retail media networks. The platform is aimed at enterprise brands and large agencies — specifically media buyers, performance marketing teams, and e-commerce managers — who need to plan, activate, and measure spend across fragmented digital ad ecosystems. Skai positions retail media measurement as a central capability, helping advertisers understand incrementality and return on ad spend across walled-garden platforms that do not natively share data with one another.

Skai competes in the retail media and omnichannel campaign management category against companies such as Pacvue and Perpetua on the retail media side, and against broader marketing platforms such as Marin Software. The shift of advertising budgets toward Amazon and other retail media networks has been a structural tailwind for Skai's positioning as a retail-media-first measurement and activation layer.