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ServiceNow · jobs, info & analysis · Trevo

35,110

-26

as of 2026-08-31

Recent events

Acquisition / merger2026-09-06
ServiceNow acquires Israeli startup Sweep for $400 million.
Israel M&A (Google News) ↗
Acquisition / merger2026-09-06
ServiceNow stock gains on Sweep acquisition and strong Q2 2026 figures.
Israel M&A (Google News) ↗
Acquisition / merger2026-09-06
סרוויס נאו רכשה את סוויפ הישראלית במאות מיליוני דולרים.
Anashim VeMakhshevim (People & Computers) ↗
Acquisition / merger2026-09-04
ServiceNow extends its acquisition efforts with the acquisition of Sweep.
Israel M&A (Google News) ↗
Acquisition / merger2026-09-03
ServiceNow completes acquisition of Israeli startup Sweep for $400 million.
Geektime ↗
Acquisition / merger2026-09-03
ServiceNow acquired Israeli startup Sweep for $400 million.
Israel M&A (Google News) ↗
Acquisition / merger2026-08-19
ServiceNow involved in $8 billion cybersecurity acquisition.
Bloomberg (search query proxy) ↗
Layoff120 · 10%2026-07-29
ServiceNow continues layoffs as it restructures around AI
CTech (English) ↗
Acquisition / merger2026-07-02
ServiceNow acquires ai.work, deepening Israel buying spree
CTech (English) ↗
Acquisition / merger2026-04-21
ServiceNow completes $7.7B acquisition of Israel’s Armis, expanding AI-driven security platform
Israel M&A (Google News) ↗
Acquisition / merger2026-02-12
ServiceNow acquires Israeli data startup Pyramid Analytics.
Israel M&A (Google News) ↗
Acquisition / merger2019-05-13
ServiceNow acquires Israeli startup AppSee's IP and talent
Israel M&A (Google News) ↗

company intel · ai-generated

Company intel & deep analysis

Updated 87d ago

Product
M&A
Expansion

Snapshot

ServiceNow was founded in 2004 by Fred Luddy. The company is headquartered in Santa Clara, California, and operates a research and development center in Petah Tikva, Israel. It has been publicly traded on the NYSE under the ticker NOW since its initial public offering in 2012. The company employs over 20,000 people globally, with an estimated 200 to 300 employees based in Israel. The core product is a cloud-based enterprise platform for digital workflow automation, initially focused on IT service management. Over the past 12 months, the company's major focus has been the integration of generative AI capabilities, branded as Now Assist, natively across its platform.

Core Activity

The primary product line is the Now Platform, which provides IT Service Management (ITSM) and IT Operations Management (ITOM). It solves the problem of fragmented enterprise operations by acting as a single system of record with a unified Configuration Management Database (CMDB). It is purchased primarily by enterprise IT departments, HR ops, and customer support teams, usually sold via direct enterprise contracts and a network of channel partners. The technical moat lies in its single data model architecture, which enables cross-departmental workflows without relying on complex, brittle point-to-point data integrations.

news feed

Recent news about the company

ServiceNow stock gains on Sweep acquisition and strong Q2 2026 figures - AD HOC NEWSIsrael M&A (Google News)
<a href="https://news.google.com/rss/articles/CBMizgFBVV95cUxQT1lxUW0yWGtQejBMaDZuTVRhQ3ZnYkZURElzbDI3eF9yaWxrR2J3YUpkNWV4MHBQQjUzVTVqOGd3TWo2blBJaHVjazhsVm5aaWRsUEo3cFk0TUtqNFM4dHc0eGZHTk9tRi1yLUt6OWdWY3AwTEpxcjZXOFNqSGVYelMyWno3aUZaV0I3VE1aV1hxNE5vUk51dmJzbmJoNTkybzl1ZGNKWUdNV0M4cDhIWmJtQTNXTk5salBNZ1ZHZjF6eEM4THhZbXczV1JEZw?oc=5" target="_blank">ServiceNow stock gains on Sweep acquisition and strong Q2 2026 figures</a>  AD HOC NEWS
Sep 6, 2026
ServiceNow Acquires Israeli Startup Sweep for Approximately $400 Million - israeldefense.co.ilIsrael M&A (Google News)
<a href="https://news.google.com/rss/articles/CBMiWEFVX3lxTE52Z1ZvWWdKX0hwZTlhVDE5T0dkcmVuLVRXaXJXUDNjUnF3MVRqSEhHOGw0LVhoS29yaFVTM1JjN0xZNXF1UnBfR3JTTTFIZW12OHdTdkRmQnY?oc=5" target="_blank">ServiceNow Acquires Israeli Startup Sweep for Approximately $400 Million</a>  israeldefense.co.il
Sep 6, 2026
ServiceNow Extends Israeli AI Buying Spree With Sweep Acquisition - finance.biggo.comIsrael M&A (Google News)
<a href="https://news.google.com/rss/articles/CBMidkFVX3lxTE91RzU2WmFWMmtFYmxTeW5oUHlhMEtpT241cnlrNFVoVGp2Qng1QVpBeHFZZGRvUkdBWGh0clBxdUg1LUszVTV5bW1yYXJkdDFZTE5saWllbVBJMmZ3VVA1LUxlWVduT21qRFVsdEI5dXZIU1FMQmc?oc=5" target="_blank">ServiceNow Extends Israeli AI Buying Spree With Sweep Acquisition</a>  finance.biggo.com
Sep 4, 2026
ServiceNow acquires Israeli AI startup Sweep in deal estimated at hundreds of millions - calcalistech.comCTech (English)
<a href="https://news.google.com/rss/articles/CBMiaEFVX3lxTE1SeVUwXzBscDhKMmFoMDExR0x0M19LRTRXMkhRSGNpaEFMYnBXeFprV0xBYS16Um9ERy16bkxoRTNRUFRQckFKbktNdjIzRVJoTHV6VVB3TDFJRDE5UHU0TXhFLTdnNmkz?oc=5" target="_blank">ServiceNow acquires Israeli AI startup Sweep in deal estimated at hundreds of millions</a>  calcalistech.com
Sep 3, 2026
ServiceNow Acquires Israeli Enterprise Startup Sweep for $400 Million - גיקטייםIsrael M&A (Google News)
<a href="https://news.google.com/rss/articles/CBMinAFBVV95cUxQaEsyWjNDRXFBOE5HUGFwRUp2RE1HTUdYTk9WeEpwWDA0blpvcWFGWHdjOW0wdUJ5TUtOc3NLV0JmYWRfSV9OSGN2MUdHd1dkVVNBRTVrbEE5YkdKd29Jamt2UjNpM2pNLUdtOTRwa2lfbzZhc29lRlMtMmNrV0lQd2o3VnF2U1VuT1RnSFBaRU01U0RyN3BmbWlDanE?oc=5" target="_blank">ServiceNow Acquires Israeli Enterprise Startup Sweep for $400 Million</a>  גיקטיים
Sep 3, 2026
Inside the $8 billion cybersecurity acquisition that helped ServiceNow's stock buck the ‘Saaspocalypse’ fears - FortuneBloomberg (search query proxy)
<a href="https://news.google.com/rss/articles/CBMipAFBVV95cUxPM0ozYVF0TTZ5WjhDT0V3WGdDbE5zd1Npa2tubm1jOHR1NFpYdWlHWjRiQkhJZlhmSlc1R2xDa1RiWVEzb0FyYlVYak1nbUFGZHVPOFFyNFlFb2hoLTNEaDlMUWNja3A5eGp0SDJSeWtfclE0VjV4N3p4bFFDend6NEpmeDhpREZTdnlzSV9QV0Z4RHl3OEhULVBtOW85WXF1RVRHNg?oc=5" target="_blank">Inside the $8 billion cybersecurity acquisition that helped ServiceNow's stock buck the ‘Saaspocalypse’ fears</a>  Fortune
Aug 19, 2026
ServiceNow continues layoffs as it restructures around AI - calcalistech.comCTech (English)
<a href="https://news.google.com/rss/articles/CBMiZ0FVX3lxTE96ZFdHeW1FVWlfRFRfLThTcnJJMHNVdEEzZjA1bzI3SnZqaUh0NmFUN2pnTkdTcG1XMTZCclotX0s1a0ZEN09jUTZBbmI3bEhTRG5TOURIbUh2T29memdkQzZlVXVTRk0?oc=5" target="_blank">ServiceNow continues layoffs as it restructures around AI</a>  calcalistech.com
Jul 29, 2026
ServiceNow acquires ai.work for tens of millions, deepening Israel buying spree - CTechCTech (English)
<a href="https://news.google.com/rss/articles/CBMiaEFVX3lxTE5MUXhqZGNwNkdQODc3c1F3bk9mSUIyNTNYQVQ3aElFaWFGU1lEXzNCTW1MV1Q5NHotYU1aVTBPRmtyT0g0WkxqUEdDMnF0N2lmT0VOMHp3X0Q4cm1udGRSU1dyamJfY0xV?oc=5" target="_blank">ServiceNow acquires ai.work for tens of millions, deepening Israel buying spree</a>  CTech
Jul 2, 2026
ServiceNow completes $7.7B acquisition of Israel’s Armis, expanding AI-driven security platform - ynetnews.comIsrael M&A (Google News)
<a href="https://news.google.com/rss/articles/CBMiY0FVX3lxTE41Y2N5aGNlRGFpWkx1YzRYUENMZGlwZEcwMnotdXY4VkNnbW9LVDE0X2xxMko4MC1RYVRlalJoSGNoamVqYkdtRnFZbkZndGFkc0E3bmlKb3pmRk9YM0tHbFA3dw?oc=5" target="_blank">ServiceNow completes $7.7B acquisition of Israel’s Armis, expanding AI-driven security platform</a>  ynetnews.com
Apr 21, 2026
ServiceNow buys Israeli BI co Pyramid Analytics - גלובסIsrael M&A (Google News)
<a href="https://news.google.com/rss/articles/CBMiaEFVX3lxTE01WWh4TW1ZQmFGSTJ1ZDJ1NWN2bkhHSFY3VFpoQTVMbTZWdGRBSERyR3FDSmV3VFlHcmdpcTVKWTJTYlQyOV9RbGF2bmNHNFdqWFpCVnI1Yjhjc0hCanRnUi0xU3NkMjVa?oc=5" target="_blank">ServiceNow buys Israeli BI co Pyramid Analytics</a>  גלובס
Feb 12, 2026
ServiceNow acquires Israeli data startup Pyramid Analytics for hundreds of millions - CTechIsrael M&A (Google News)
<a href="https://news.google.com/rss/articles/CBMiaEFVX3lxTE40ekJHUXR0SlZKbmhXRHQwWklNY0xuSjJqN0N6RlZRelFkVkpNd2Q4NXJMVnpmeXZfTFhVUWVwUHRUVjIxYncyM0FpUVNqOF9HT2NWd2FrU0o1dVRKYzZ3ZUZrR2RjSkx6?oc=5" target="_blank">ServiceNow acquires Israeli data startup Pyramid Analytics for hundreds of millions</a>  CTech
Feb 12, 2026
ServiceNow acquires Israeli startup AppSee's IP and talent - en.globes.co.ilIsrael M&A (Google News)
<a href="https://news.google.com/rss/articles/CBMipgFBVV95cUxPaUJCaUVKRXk1Ny1ncHlSd1pDekRLRjlZbE9HaWE1UFFkbml0M2diZ2tKQkp3azRVNFAwb0hfdldhX1RZZ21yUjF5TFpWSS12WTNQN1VNb3dYOE50cE9ZeFRkOVVXMnE2WUszLXB2eFlCOE5sa3lfREtTTEk2ai04bnk1WS1oUkI0RFBLRTdydzRIYU9yS3F5azdJeXNJTnc1Y3VQLVR3?oc=5" target="_blank">ServiceNow acquires Israeli startup AppSee's IP and talent</a>  en.globes.co.il
May 13, 2019

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