Minute Media

Minute Media was founded in 2011 initially under the name FTBpro (later rebranded as 90min) by Asaf Peled, Gidi Jacobs, and Yuval Larom. The company maintains its corporate headquarters in New York alongside a major R&D center in Tel Aviv. Operating as a private entity, it has raised over $160M in funding to date from investors including Dawn Capital, Battery Ventures, and Goldman Sachs. The company operates a dual-model business: a publishing and video technology platform, and a portfolio of owned-and-operated sports media brands. The single most consequential event for the company in the past 12 months was securing the long-term publishing rights to Sports Illustrated from Authentic Brands Group in March 2024.

The company's operations are divided into two main pillars. The B2B technology arm centers on Voltax, a proprietary video syndication, content management, and programmatic advertising platform. Voltax solves the challenge of digital video monetization for third-party digital publishers. The B2C media arm manages consumer-facing sports and culture brands monetized via advertising and sponsorships. The buyers and users span digital media companies integrating Voltax to scale their video presence, and sports fans globally consuming content across Minute Media's owned sites.

On the media side, Minute Media owns several distinct properties. 90min, the company's foundational brand, focuses on global football/soccer coverage. The Players' Tribune, acquired in 2019, specializes in first-person narratives written directly by athletes. FanSided, acquired in 2020, operates a network of over 300 localized sports and lifestyle sites. On the technology side, Voltax Video is the core B2B offering, providing embeddable video players and monetization infrastructure. In February 2024, the company acquired STN Video, integrating its publisher-focused video delivery network into the Voltax ecosystem.

Minute Media competes against sports media networks and digital aggregators such as Vox Media (SB Nation), Playmaker Capital, and legacy sports broadcasters like ESPN and CBS Sports. The company's competitive trajectory relies heavily on M&A: acquiring recognized media properties (The Big Lead, The Players' Tribune, FanSided, Sports Illustrated) and migrating them onto its proprietary Voltax tech stack to improve yield and reduce external ad-tech dependencies.

The company's core R&D operations are based in Tel Aviv. The engineering, product, and data science teams responsible for building and maintaining the Voltax platform and the underlying video syndication engine operate primarily out of this Israeli hub. Founder and CEO Asaf Peled is Israeli. The Tel Aviv office typically recruits for backend engineers, ML practitioners, devops, and product managers focused on high-scale media infrastructure.