Intuit

Intuit was founded in 1983 by Scott Cook and Tom Proulx, and is headquartered in Mountain View, California. The company is publicly traded on NASDAQ under the ticker INTU. Intuit's core business is financial software and services for consumers, small businesses, and tax professionals.

Intuit's primary product lines are TurboTax, a consumer and professional tax-preparation software; QuickBooks, an accounting and financial-management platform targeting small and mid-sized businesses; and Credit Karma, a personal finance and credit-monitoring platform acquired by Intuit in 2020. Intuit also operates Mailchimp, an email marketing and automation platform acquired in 2021. The company serves individual consumers, self-employed individuals, small business owners, and accounting professionals. QuickBooks is sold through both self-serve subscriptions and accountant-channel partnerships; TurboTax is sold directly to consumers online and through retail. The company has been expanding its AI-driven features under the brand umbrella "Intuit Assist," a generative-AI assistant embedded across its product suite.

TurboTax is the flagship consumer and professional tax-filing product in the United States and Canada, and is the dominant brand in the DIY tax-preparation category. QuickBooks serves small businesses with accounting, payroll, payments, and inventory tools, available in both desktop and cloud-based (QuickBooks Online) versions. Credit Karma offers free credit scores, credit monitoring, and financial product recommendations, monetized through referral fees from financial-product partners. Mailchimp provides email marketing, audience management, and marketing automation tools, primarily for small businesses.

In DIY tax software, TurboTax competes directly with H&R Block's digital products and TaxAct. In small-business accounting, QuickBooks competes with Xero, FreshBooks, and Wave. Credit Karma competes with Experian's consumer platform and NerdWallet in the personal finance aggregator space. Intuit holds a dominant position in U.S. DIY tax filing and small-business accounting software by user volume, though it has faced regulatory scrutiny: the FTC challenged Intuit's advertising of TurboTax as "free," resulting in a 2022 FTC ruling that Intuit engaged in deceptive advertising, and the DOJ blocked Intuit's proposed $7.1B acquisition of Credit Karma's competitor Plaid — though the Credit Karma acquisition itself closed in 2020.

Intuit has maintained an R&D and engineering presence in Israel, with offices in Tel Aviv. The Israel center has focused on engineering and product development work, including contributions to QuickBooks and other platform infrastructure. Intuit Israel has hired across backend engineering, data science, and product roles.