GETT

Snapshot

Gett is a ride-hailing and ground transportation platform founded in Israel. The company initially launched as a consumer taxi-hailing app and later pivoted to focus primarily on corporate ground transportation, operating under the Gett brand. Gett's headquarters moved to London as it expanded internationally, though the company has deep Israeli roots.

Core Activity

Gett's primary focus shifted from consumer ride-hailing to a B2B corporate travel platform, connecting businesses with licensed taxi and black-car fleets rather than competing directly with Uber and Lyft in the consumer rideshare space. The platform allows corporate clients to book, manage, and reconcile ground transportation, targeting travel managers and procurement teams at large enterprises. Gett differentiated itself by working exclusively with licensed, professional taxi operators rather than gig-economy drivers.

Market Position

In the consumer ride-hailing space, Gett competed with Uber and Lyft but ultimately chose not to contest that market globally. In the corporate ground transportation segment, competitors include Uber for Business and Cabify. Gett acquired the corporate travel expense and transportation management platform Teleport, and it acquired NYC-based Juno, a ride-hailing service, though Juno was later shut down. Gett also had a significant partnership and investment relationship with Volkswagen Group.

Israel Presence

Gett was founded in Israel and maintains a meaningful presence in Tel Aviv, where significant technology and product development functions are based. The founders are Israeli, giving the company a strong Israeli engineering identity.

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