eToro

Snapshot

eToro was founded in Israel in 2007 by brothers Yoni Assia and Roni Assia. The company operates a social trading and investment platform that allows users to trade stocks, cryptocurrencies, commodities, and foreign exchange, and to automatically replicate the trades of other investors through a feature called CopyTrader.

Core Activity

The flagship product is the CopyTrading platform, which enables retail investors with limited market experience to mirror the portfolios of experienced traders in real time. eToro operates a B2C model targeting retail investors globally. The company is regulated by multiple financial authorities, including the FCA in the UK and CySEC in the EU.

Market Position

eToro competes with platforms such as Robinhood in the US and Trading 212 in Europe. In 2025, the company completed an IPO on NASDAQ under the ticker ETOR. Prior to this, eToro had attempted a SPAC merger in 2021 that did not close.

Israel Presence

eToro's Israeli offices are located in Tel Aviv. Founders Yoni and Roni Assia are Israeli. The company typically hires in Israel for R&D and engineering roles.

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