Elementor

Elementor was founded in 2016 and is an Israeli SaaS company offering a visual drag-and-drop website-builder platform for WordPress. The company is headquartered in Tel Aviv. Elementor raised a $15 million funding round in 2021, following reports that it had reached $100 million ARR — making it one of the fastest-growing SaaS companies in Israel at the time.

The primary product is a WordPress plugin called Elementor Page Builder, which allows website owners and designers to build and edit web pages without writing code. The core audience is freelancers, design agencies, and small-to-medium businesses running WordPress. The product is available as a free version through the WordPress.org plugin directory and as a paid Pro version with an annual subscription that unlocks additional widgets, templates, and advanced WooCommerce capabilities. Distribution is primarily self-serve.

The flagship product is the Elementor Page Builder for WordPress. The company also launched Elementor Cloud, a managed hosting service that bundles WordPress and Elementor in a single platform. Elementor maintains a wide template library and hundreds of built-in widgets, as well as a multi-site management workspace aimed at agencies.

The primary direct competitors are Divi by Elegant Themes and WPBakery, both WordPress-based page-builder plugins. Webflow competes for the same audience of design-focused users seeking high visual control, though it is not a WordPress plugin. Elementor reported more than 12 million active websites using its plugin, making it one of the most widely used visual builders in the WordPress ecosystem.

The company is headquartered in Tel Aviv. The founders are Israeli, and the core R&D and product operations are based in Israel. Elementor typically hires for engineering, product, and design roles in Israel.