CET

The Center for Educational Technology (CET) was established in 1971 by Yad Hanadiv (the Rothschild Foundation) and the Israeli government. Operating as a non-profit organization rather than a venture-backed tech company, CET is headquartered in Ramat Aviv, Tel Aviv. The organization employs hundreds of people in Israel and focuses on developing educational technology and digital learning materials for the Israeli K-12 education system.

CET develops digital learning environments, online textbooks, and assessment tools mapped specifically to the Israeli Ministry of Education's curriculum. Products are offered in both Hebrew and Arabic. Its primary users include the Ministry of Education, local municipalities, school districts, teachers, and students. The organization operates by merging in-house software engineering with specialized pedagogical content creation under local regulatory standards.

The organization's portfolio includes several distinct platforms. "Ofek" is a digital learning environment providing interactive assignments and assessment tracking for primary and middle school students. "Koter" functions as a comprehensive digital library for educational and reference books used across the school system. CET also operates the "Virtual High School," an initiative allowing high schoolers to take advanced physics and mathematics courses remotely when their physical schools lack qualified teachers. Additionally, CET runs MindCET, a dedicated EdTech accelerator and R&D center.

CET functions as an institutional EdTech provider within Israel. It operates alongside other local entities like the Snunit association and private commercial textbook publishers. While Israeli schools frequently adopt global platforms like Google Classroom or Microsoft Teams for basic infrastructure, CET fills the niche for localized, curriculum-compliant educational content and specialized pedagogical tools.

CET’s main R&D, content development, and administrative teams are based at its Tel Aviv headquarters. To promote regional technological development, its MindCET hub operates out of the southern city of Yeruham. CET's hiring profile in Israel requires a blend of standard tech roles—such as software engineers, product managers, and data professionals—working alongside instructional designers and pedagogical experts.