Bizzabo

Bizzabo is an event management and experience software company founded in 2011 by Boaz Katz, Alon Alroy, and Eran Ben-Shushan. The company is headquartered in New York, with significant R&D operations in Tel Aviv. Bizzabo is a privately held company.

Bizzabo's primary product is a SaaS platform for planning, managing, and measuring in-person, virtual, and hybrid professional events. It targets enterprise marketing and event teams — primarily at B2B companies — who need to run conferences, summits, and field events at scale. The platform is sold through a sales-led motion to enterprise customers.

The flagship product is the Bizzabo Event Experience OS, a platform that covers event registration, attendee engagement, speaker management, sponsor management, and event analytics. The platform supports in-person, virtual, and hybrid event formats. Bizzabo acquired Klik, an Israeli startup that makes smart event wearables (NFC-powered badges that track attendee engagement), and integrated Klik's hardware and data capabilities into the broader platform.

Bizzabo competes in the enterprise event management software space against Cvent and RainFocus, among others. Cvent is the largest incumbent in the category, serving a broad range of event sizes and types. Bizzabo has positioned itself specifically around enterprise B2B event marketing and the measurability of event ROI, differentiating partly through the Klik wearable hardware layer.

Bizzabo maintains a significant R&D center in Tel Aviv. The founders — Boaz Katz, Alon Alroy, and Eran Ben-Shushan — are Israeli. The Klik acquisition brought additional Israeli engineering talent into the organization. The company's Israel office focuses primarily on product and engineering.