Product Marketing Manager

A winning ad could change the trajectory of a mobile game. The only way to consistently find winners is to explore more, faster, and smarter than anyone else. Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to ad networks, and continuously learn from the results. The full creative loop, automated. Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Most product marketing jobs arrive with the category already built, so there's a quadrant, a competitor grid, and a buyer who already knows what the thing is called. You write the battlecard, run the launch checklist, and ship. None of that exists here. Every UA leader who talks to us arrives with a mental model borrowed from the creative tools they used before, and none of those models fit, so the distance between what the system actually does and what the market experienced up until now is the gap you are hired to close. Close that and every deal gets shorter, every renewal gets easier, and a category starts forming around the language you chose. You own that language, which means positioning, messaging, and the bottom-of-funnel proof that makes a new technology land with a UA director who has thirty seconds and scar tissue from every vendor who overpromised. You take each launch to market, you turn client results into the case studies that close the next ten deals, and you turn our clients into the sharpest community in mobile gaming. You'll sit on sales calls, read the transcripts, watch where the explanation breaks, and rewrite it, and then you'll find out whether that moved a deal. You'd be the first product marketer at Sett, working on a four-person marketing team that keeps growing. Sett is an AI company and our marketing function is AI-native to the core. You build with AI agents, whether that's Claude Code or a comparable tool.