We use PostHog and Clarity to improve the site, and Meta Pixel to measure page views and ad effectiveness. Usage data may include page addresses and browser identifiers. You can opt out of collection at any time. Details in the Privacy Policy
We are a fast-growing iGaming operator running multiple Gaming brands across global markets. We move fast, we measure everything, and we hold our teams to a high commercial standard. CRM is at the core of how we retain, engage and monetize our player base - and this role sits at the heart of it.
What you'll do
This is a hands-on, commercially focused CRM role with real ownership. You will plan, build, execute and optimise the full promotional calendar across all Gaming brands - from major themed campaigns and game launches to provider network promotions and always-on messaging. You own the brief, you own the execution, and you own the results.
You will work across Email, Push, TG, WhatsApp, onsite banners and promotional pages - and you will be expected to know what is working, why, and what to do about it when it is not.
Promotional calendar
Build and maintain the monthly promotional calendar per brand - anchored to holidays, game and product launches and provider schedules.
Own all ATL campaigns across all player segments: FTD0, Norm, HV and VIP.
Every campaign has a clear objective - event-led (Xmas, Ramadan, World Cup) or KPI-driven (deposit push, segment activation, reactivation support).
Game launches and big promotions
Own the promotional execution for new game launches
Coordinate with game providers on launch timing and network tournament windows. Translate into a full campaign brief across all channels.
Measure NGR uplift and participation per launch. Feed findings back into future planning.
TG & WA broadcast strategy
Own the broadcast channel plan across Telegram and WhatsApp - content calendar, scripts, clips and offer distribution.
Grow the subscriber base across both channels per brand.
Measure and optimise CTR, traffic and campaign participation. This is an underleveraged channel with significant upside - you will be expected to unlock it.
Provider network promotions
Plan and execute provider Play network tournaments and equivalent promotions from other providers.
Own timing, player communications and onsite visibility per provider schedule.
Competitor intelligence
Weekly sweep of key competitors per market - websites, CRM communications, TG channels, social.
Track offer mechanics, campaign frequency and promotional positioning.
Share monthly findings with the Monetization team. Apply relevant insights to your own campaigns and channel strategy.
Performance measurement and optimisation
Run A/B tests continuously - subject lines, copy, creative, timing, bonus structure. Minimum 2 per brand per month.
Review campaign performance weekly with the BA team - CTR, conversion, opt-out rates, bonus cost vs NGR.
Implement test winners, document learnings, improve continuously.
Requirements
Experience
3+ years in a CRM, campaign management or digital marketing role, ideally within iGaming.
Hands-on experience managing multi-channel campaigns across Email, Push, TG or similar.
Experience building and owning a promotional calendar across multiple brands or markets.
Familiarity with CRM tools and bonus/campaign platforms (experience with Smartico or Pragmatic solutions is a plus).
Gaming experience is strongly preferred - you should understand player segments, bonus mechanics and the commercial dynamics of Gaming.
Skills and mindset
Commercially sharp - you understand what drives NGR and you make decisions with that in mind.
Detail-oriented - QA is yours to own. Errors cost real money and damage the player experience.
Organised - you manage multiple campaigns across multiple brands simultaneously without dropping the ball.
Data-driven - you use performance data to make decisions and back up recommendations.
Proactive - you surface issues early, come with solutions and do not wait to be told what to do.
Strong communicator - you write clear, persuasive briefs and can explain campaign performance simply.