Senior User Acquisition Manager – Mobile

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Tel Aviv District, Israel · Lead

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Trevo

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Job Description

About the role

We are looking for a Senior User Acquisition Manager with strong hands-on experience in mobile performance marketing, programmatic buying, and app acquisition. This is a hands-on senior role for someone with deep experience working with mobile apps, DSPs, programmatic networks, and performance-driven UA campaigns across international markets. The ideal candidate is highly analytical, performance-oriented, and experienced in managing significant budgets while identifying new traffic sources, scaling successful campaigns, and continuously improving performance.

What you'll do

Plan, launch, manage, and optimize mobile UA campaigns across leading DSPs and programmatic networks.
Work with platforms such as Kayzen, Unity Ads, AppLovin, and similar mobile/programmatic platforms.
Own significant budgets, bidding strategies, campaign structures, optimization, and scaling.
Identify new traffic sources, partners, and opportunities for growth.

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Work closely with Creative teams on concepts, formats, testing, and iteration.

Build and manage structured testing frameworks across creatives, audiences, channels, and bidding strategies.

Analyze funnel performance, cohort data, retention, ROAS, LTV, and user quality.

Work extensively with MMPs and attribution data to evaluate campaign and traffic performance.

Monitor fraud signals and ensure traffic quality.

Identify scaling opportunities while maintaining performance and profitability.

Prepare performance reports and translate data into clear, actionable insights.

Work closely with internal teams and external partners to drive continuous performance improvement.

Requirements

4+ years of hands-on experience in Mobile User Acquisition / Performance Marketing.
Strong experience working with mobile apps and app acquisition.
Proven experience working with DSPs, programmatic platforms, and mobile advertising networks.
Direct experience with platforms such as Kayzen, Unity Ads, AppLovin, or similar.
Strong understanding of the mobile programmatic ecosystem and different traffic sources.
Hands-on experience managing and scaling performance campaigns with significant budgets.
Strong experience with MMPs such as AppsFlyer, Adjust, Singular, Branch, or similar.
Strong understanding of CPI, ROAS, LTV, retention, cohort analysis, conversion funnels, and user quality.
Strong analytical mindset with the ability to turn performance data into actionable decisions.
Experience identifying new traffic sources and scaling successful campaigns.
Strong communication and stakeholder management skills.
Comfortable working in a fast-paced, highly performance-driven environment.
Fluent English - written and spoken.

Nice to have

Experience working with multiple DSPs and programmatic networks.
Experience across different mobile verticals and international markets.
Experience with fraud prevention and traffic quality solutions.
Strong understanding of attribution, postbacks, SKAN, and mobile measurement.
Experience working closely with Creative teams on performance-driven creative testing.
Strong Excel / Google Sheets and data analysis skills.

🍪 Usage-analytics transparency

About the role

What you'll do

Requirements

Nice to have