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Tailor Brands is a platform that builds businesses – from launch to growth and everything in between. Our “Guidance Engine” creates a personalized plan for every new business, simplifying the process of starting, managing, and scaling. We don’t just give you tools – we guide you through the journey of building a successful business.
As a hyper-growth company at the forefront of the DIY SMB space, we’re laser-focused on user acquisition through discovery channels, driven by highly creative and data-backed campaigns.
We’re looking for a Creative & Studio Director to lead our in-house creative engine – a multidisciplinary team of video editors, marketing designers, and producers. This is a hands-on leadership role for someone who thrives at the intersection of performance-driven creativity, data fluency, and production excellence.
You’ll own the development, production, and execution of high-performing creative assets across channels, with a strong focus on discovery platforms (YouTube, TikTok, Meta, and beyond). From concept to delivery, you’ll oversee a team that ideates, scripts, shoots, edits, and tests creative that not only captures attention but converts.
If you're a creative visionary with a knack for operational efficiency and a deep understanding of performance marketing, this is your chance to scale a studio that drives measurable impact.
What you'll do
Lead and mentor the Creative Studio team, including video editors, motion designers, producers, and marketing designers.
Act as a player-coach: personally concept, script, and edit a meaningful share of the studio’s output – especially at crunch times. You add execution capacity, not just direction and feedback.
Own the creative roadmap end to end: commit to timelines for strategic initiatives (new formats, creator/UGC programs, new channels) and deliver on them – flagging risks early, not late.
Manage team performance actively: set clear output targets per team member, manage capacity and workload allocation, and address underperformance promptly through a structured improvement process.
Keep the studio fully staffed: own hiring for the team and close open roles within company time-to-hire benchmarks.
Run the full creative pipeline (briefs, in production, delivered) in a single shared system that gives UA, Brand, and leadership full visibility.
Be a responsive hub for partner teams – fast, reliable turnaround on requests from HR department and others
Be accountable for delivering creative assets for internal employee events and company-wide design requests – on time and to brand standards.
Oversee both creative development and production operations, including in-house shoots, post-production workflows, and vendor management.
Partner with UA, Brand, Product Marketing, and Data teams to develop breakthrough performance creatives for acquisition campaigns.
Manage the full lifecycle of creative assets – from briefing and scripting to production, editing, versioning, and post-launch analysis.
Build and optimize repeatable processes for creative testing, performance tracking, and rapid iteration.
Use performance data to drive creative strategy, decision-making, and continuous improvement.
Foster a culture of creative experimentation and innovation across storytelling formats and platforms.
Maintain the highest standards for storytelling, production quality, and brand consistency.
Aim for a high pace and a high performing team that runs creative at scale with 25+ creative deliverables every week.
Utilize AI and other advanced methods of creation and operations to hit weekly targets.
Requirements
5+ years of experience in creative leadership roles, ideally in performance-focused environments (e.g., DTC, consumer tech, or growth marketing).
Deep understanding of the creative demands of user acquisition on platforms like YouTube, TikTok, Meta, and other discovery channels.
Proven experience managing and scaling internal creative and production teams.
Strong operational background in managing in-house shoots and post-production workflows.
Hands-on experience with AI, video and design tools (e.g., Adobe Premiere, After Effects, Figma).
Sharp analytical skills – comfortable interpreting data and turning insights into creative direction.
Ability to lead with vision, build scalable creative operations, and move fast without sacrificing quality.
Strong cross-functional communication and project management skills.
A portfolio of recent work you personally created, not only work produced by your team.
Proven track record of managing underperformers through to resolution and hiring at pace.
Experience running creative-ops tooling (e.g., Monday, Asana, Air) to manage a high-volume creative pipeline.
Nice to have
Experience working in collaboration with growth and media buying teams.
Familiarity with A/B testing, creative analytics platforms, and performance dashboards.
Passion for storytelling, branding, and experimentation at the speed of performance marketing.