We’re looking for a resourceful, proactive, and execution-driven Marketing Manager to support Affle’s rapid growth across China.
Affle is on a strong growth trajectory, gaining momentum with leading app marketers globally. This is a rare opportunity to join at a pivotal moment and play an instrumental role in accelerating Affle growth in China
You’ll operate within a globally led strategy, but you’ll have real ownership, visibility, and impact for Affle’s tech platforms in China (YouAppi, Jampp, RevX and Appnext).
What You’ll Own:
China Marketing Ownership for Affle
Own and execute Affle’s marketing activities for the Chinese market
Act as the primary marketing partner for the CN sales and customer success teams,
Drive regional impact through: Events and field marketing, Sales enablement, Regional campaign execution, Localization (translations, etc.) and produce case studies, special reports, guides and playbooks.
Ensure consistent and compelling positioning across all CN touchpoints
What you'll do
Regional Execution & Ownership
Execute global marketing initiatives with a clear focus on China
Take ownership of initiatives end-to-end - from idea to execution
Drive momentum independently and ensure consistent task completion without constant follow-up
Events & Field Marketing
Plan and execute high-impact events (conferences, hosted dinners, sponsorships, meetups) in China
Manage vendors, budgets, logistics, and timelines with confidence.
Partner closely with sales teams to maximize event ROI and pipeline contribution
Creative, Resourceful Marketing
Bring creative ideas to life using a solutions-oriented, resourceful approach
Adapt and localize global assets for Chinese audiences
Collaborate with content and design teams to produce: One-pagers, Case studies, Event collateral, Sales decks, White papers/Playbooks/Guides, Webinar Dialogue/Decks, Marketing Videos, Social Media and Posts, including managing our WeChat accounts
Global Marketing Contribution
Contribute to global marketing initiatives and campaigns led by the corporate team
Support global tasks such as: Campaign launches, Content rollouts, Case studies and thought leadership
Share regional insights to help shape global strategy and best practices.
Sales Enablement & Problem Solving
Anticipate sales needs and proactively propose solutions
Quickly unblock challenges and keep execution moving
Ensure marketing outputs are practical, relevant, and actively used by sales teams
Support sales with collateral, decks and educational materials
Collaborate with the corporate marketing team and other marketing teams across Affle
Requirements
A self-starter who takes initiative, follows through, and meets deadlines
Highly resourceful and execution-focused
Comfortable operating in fast-paced, evolving environments
Experienced/Comfortable partnering with global, cross-functional teams across time zones to drive execution and results
+5 years of B2B or B2B2C marketing experience, preferably in AdTech, martech, mobile apps, CTV, or other performance-driven environments
Proven ability to own and execute marketing initiatives end-to-end, delivering high-quality results on time and with minimal supervision
Experience supporting sales and revenue teams through events, field marketing, sales enablement, lead generation, and ABM initiatives
Strong project management and prioritization skills, able to manage multiple initiatives in fast-paced environments
Highly autonomous and accountable, comfortable driving decisions and execution independently
Effective collaborator with global, cross-functional teams across time zones
Excellent English communication skills (written and verbal), able to engage clearly with senior stakeholders
Creative, solutions-oriented mindset, focused on practical execution and measurable impact
Comfortable leveraging AI-powered tools to improve marketing efficiency, content creation, analysis, and execution
Nice to have
Background in AdTech, martech, mobile apps, or programmatic advertising, within performance-driven environments
Exposure to marketing for mobile app advertisers, including UA, retargeting, CTV, or growth-focused teams
Familiarity with DSPs, measurement platforms, and performance KPIs such as ROAS, CPA, and LTV
Experience in high-growth or scaling organizations, comfortable with evolving processes and increased ownership
Growth & Impact Opportunity:
This role offers exceptional growth potential
Direct influence on Affle’s expansion in the Chinese market
Increasing scope and ownership as the business scales
High visibility with global marketing and senior leadership
What Success Looks Like:
Affle has a strong, consistent marketing presence in China
Events and campaigns are executed flawlessly and on time
Sales teams view marketing as a strategic growth partner
You are recognized internally as someone who delivers real impact
You are knowledgeable about key industry stakeholders, market trends and competition