Senior Marketing Manager

Description We’re looking for a resourceful, proactive, and execution-driven Marketing Manager to support Affle’s rapid growth across China. Affle is on a strong growth trajectory, gaining momentum with leading app marketers globally. This is a rare opportunity to join at a pivotal moment and play an instrumental role in accelerating Affle growth in China You’ll operate within a globally led strategy, but you’ll have real ownership, visibility, and impact for Affle’s tech platforms in China (YouAppi, Jampp and Appnext). What You’ll Own: China Marketing Ownership for Affle Own and execute Affle’s marketing activities for the Chinese market Act as the primary marketing partner for the CN sales and customer success teams, Drive regional impact through: Events and field marketing, Sales enablement, Regional campaign execution, Localization (translations, etc.) and produce case studies, special reports, guides and playbooks. Ensure consistent and compelling positioning across all CN touchpoints What You’ll Do: Regional Execution & Ownership Execute global marketing initiatives with a clear focus on China Take ownership of initiatives end-to-end - from idea to execution Drive momentum independently and ensure consistent task completion without constant follow-up Events & Field Marketing Plan and execute high-impact events (conferences, hosted dinners, sponsorships, meetups) in China Manage vendors, budgets, logistics, and timelines with confidence. Partner closely with sales teams to maximize event ROI and pipeline contribution Creative, Resourceful Marketing Bring creative ideas to life using a solutions-oriented, resourceful approach Adapt and localize global assets for Chinese audiences Collaborate with content and design teams to produce: One-pagers, Case studies, Event collateral, Sales decks, White papers/Playbooks/Guides, Webinar Dialogue/Decks, Marketing Videos, Social Media and Posts, including managing our WeChat accounts Global Marketing Contribution Contribute to global marketing initiatives and campaigns led by the corporate team Support global tasks such as: Campaign launches, Content rollouts, Case studies and thought leadership Share regional insights to help shape global strategy and best practices. Sales Enablement & Problem Solving Anticipate sales needs and proactively propose solutions Quickly unblock challenges and keep execution moving Ensure marketing outputs are practical, relevant, and actively used by sales teams Support sales with collateral, decks and educational materials Collaborate with the corporate marketing team and other marketing teams across Affle Who You Are: A self-starter who takes initiative, follows through, and meets deadlines Highly resourceful and execution-focused Comfortable operating in fast-paced, evolving environments Experienced/Comfortable partnering with global, cross-functional teams across time zones to drive execution and results Requirements +5 years of B2B or B2B2C marketing experience, preferably in AdTech, martech, mobile apps, CTV, or other performance-driven environments Proven ability to own and execute marketing initiatives end-to-end, delivering high-quality results on time and with minimal supervision Experience supporting sales and revenue teams through events, field marketing, sales enablement, lead generation, and ABM initiatives Strong project management and prioritization skills, able to manage multiple initiatives in fast-paced environments Highly autonomous and accountable, comfortable driving decisions and execution independently Effective collaborator with global, cross-functional teams across time zones Excellent English communication skills (written and verbal), able to engage clearly with senior stakeholders Creative, solutions-oriented mindset, focused on practical execution and measurable impact Comfortable leveraging AI-powered tools to improve marketing efficiency, content creation, analysis, and execution Nice to Have Background in AdTech, martech, mobile apps, or programmatic advertising, within performance-driven environments Exposure to marketing for mobile app advertisers, including UA, retargeting, CTV, or growth-focused teams Familiarity with DSPs, measurement platforms, and performance KPIs such as ROAS, CPA, and LTV Experience in high-growth or scaling organizations, comfortable with evolving processes and increased ownership Growth & Impact Opportunity: This role offers exceptional growth potential Direct influence on Affle’s expansion in the Chinese market Increasing scope and ownership as the business scales High visibility with global marketing and senior leadership What Success Looks Like: Affle has a strong, consistent marketing presence in China Events and campaigns are executed flawlessly and on time Sales teams view marketing as a strategic growth partner You are recognized internally as someone who delivers real impact You are knowledgeable about key industry stakeholders, market trends and competition