SW Team Leader

AppsFlyer is a global leader in marketing measurement, attribution, and data collaboration, helping brands make better business decisions with privacy-first technologies at massive scale. Our platform processes hundreds of billions of data points every day, powering mission-critical products with a strong focus on scalability, reliability, and trust. The Collab Unit is looking for an exceptional Team Leader to lead the Audience Team. The Audience Team is responsible for building the products and infrastructure that enable customers to create, manage, and activate high-value audiences across multiple channels and marketing use cases. This is a strategic domain at the heart of how customers derive value from AppsFlyer’s behavioral data. As the team leader, you will manage a multidisciplinary engineering team and help shape the future of audience building and activation. You will work closely with product, architecture, data, and other engineering teams to deliver scalable, reliable, and user-centric solutions. This role requires a strong engineering leader who is passionate about building excellent teams, solving complex data and backend challenges, and driving execution in a fast-moving environment. What You’ll Do Lead and grow a high-performing engineering team responsible for end-to-end ownership of audience-related products and capabilities Drive the design and delivery of scalable backend systems and data flows that power audience creation, enrichment, segmentation, and activation Partner closely with Product, Design, Architecture, and cross-functional engineering teams to define and execute the team roadmap Translate product and business goals into clear technical plans and ensure predictable, iterative delivery Stay hands-on and involved in architecture discussions, design reviews, and code reviews Foster a strong engineering culture of ownership, collaboration, quality, and continuous improvement Mentor and develop engineers, supporting their professional growth and helping them reach their full potential Recruit top talent and build a healthy, balanced, and effective team Ensure high production standards, operational excellence, and system reliability Promote curiosity and technical excellence by evaluating new tools, technologies, and approaches where relevant Take an active role in shaping the broader engineering direction of the Collab Unit together with fellow team leaders What You Have 6+ years of software development experience, with strong backend engineering skills 2+ years of experience managing engineers or technical teams Proven experience building and operating production-grade distributed systems Strong understanding of software design, system architecture, and development best practices Experience leading projects from design through production in a dynamic environment Ability to balance hands-on technical involvement with team leadership and execution Excellent collaboration and communication skills, with experience working across multiple functions and stakeholders A people-first leadership mindset, with a passion for mentoring, coaching, and growing engineers Strong sense of ownership and the ability to drive clarity and momentum in ambiguous spaces Proficiency in written and verbal English B.Sc. in Computer Science or equivalent practical experience Bonus Points Experience working on audience segmentation, campaign targeting, or user data platforms Experience with large-scale data systems, analytical platforms, or real-time data pipelines Experience building products that combine backend services with customer-facing workflows Recommended by an AppsFlyer employee As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners. “As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO