Marketing Manager, Northern Europe at Axon · Trevo

Location: Amsterdam (Work remotely Monday, and in the office Tues-Fri)
Reports to: Vice President of International Marketing
Direct Reports: 0
Own the Northern Europe Marketing Function
Act as a market expert, drawing from research, competitive intelligence, and customer insights to most effectively position the Axon promise across customer sets.
Lead the development and execution of the marketing strategy for the Benelux (Netherlands, Belgium, Luxembourg) and the Nordics (Sweden, Norway, Finland, Denmark and Iceland) and adapt it to unique country needs and customer considerations.
Increase awareness and shift perception in our core policing market, and create a pipeline to drive adoption of Axon’s growing product portfolio.
Stay attuned to global public safety trends, regulatory developments, and local public affairs landscapes to inform marketing strategies.
Partner with the revenue intelligence team to produce consumable reports that showcase performance, benchmark progress, and inform stakeholders about ongoing marketing efforts.
Own overall market metrics including events ROI, ad and sponsorship ROS, lead progression, and pipeline influence.
Public Relations & Public Affairs
Work with our public affairs agencies to develop and execute key PR and public affairs campaigns, ensuring alignment with both global and local business objectives.
Proactively manage Axon’s reputation and enhance brand visibility by responding to emerging issues, managing crises, and securing strategic media placements.
Collaborate with the corporate communications team to ensure that messaging is consistent, timely, and relevant for both external audiences and internal stakeholders.
Partner with government affairs teams to support advocacy efforts and policy initiatives, positioning Axon as a leader in the public safety industry.
Plan and Execute Marketing Campaigns & Events
Collaborate with our events and digital teams to plan, manage, and execute in-person, hybrid, and webinar events.
Create and implement integrated marketing campaigns that include case studies, video content, digital campaigns, and public relations strategies.
Manage regional brand presence, including in online channels (social, web)
Drive new, creative approaches to reach key audiences and personas using various channels and content mediums.
Depending on market needs, develop locally relevant marketing strategies or adapt existing, proven frameworks.
Track ROI, engagement, and audience feedback to refine and optimize campaign and event strategies.
Sales Enablement
Provide strategic insights into Axon’s go-to-market motion and competitive positioning to create and progress opportunities.
Create and deploy field-facing enablement assets, sales playbooks, and content that aligns with priority selling scenarios.
Develop and execute strategies in partnership with the sales team to promote cross-sell and upsell opportunities.
Manage Relationships
Collaborate with agency partners to coordinate media outreach, co-marketing initiatives, and customer reference opportunities.
Manage internal relationships to build cohesive product launch plans, adapt content for local markets, and support the sales team in achieving their goals.
Foster strong ties with public relations, public affairs, and external communications teams to ensure a unified, impactful message across regions.

Requirements

Bachelor's degree or equivalent practical experience
7+ years of marketing experience, ideally at a public safety, SaaS or technology company
Experience developing and executing marketing strategies and managing external or in-house agencies
Expertise in digital/growth marketing, events and public relations or public affairs
Excellent interpersonal skills with the ability to speak and write English fluently
Experience working with customers in Northern Europe (Benelux, Nordics)
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
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Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
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About the role

What you'll do

Requirements

Tech stack