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Job Description
About the role
RealPlay is a fast-growing and innovative startup in the Gaming industry, specializing in managing online social casino games for the US market. We create immersive, high-retention gaming experiences and are passionate about building strong communities and delivering entertainment that keeps players coming back.
We're now looking for a Social Team Lead who truly lives and breathes social - someone who is comfortable being in front of the camera, and sees themselves as a face and ambassador of RealPlay and our brands.
What you'll do
As Social Team Lead, you'll be responsible for shaping our social media voice, leading creative campaigns, and managing a small, high-performing team to grow and engage our player community.
Own and execute the overall social media and community strategy across platforms (Facebook, Instagram, X, Reddit, and more).
Be an active face and voice of our brands, comfortable creating content, appearing on camera, engaging directly with the community, and representing RealPlay across relevant social channels and formats.
Develop and manage the monthly and weekly content calendar, ensuring alignment with game launches, events, and promotional goals.
Lead and mentor a team of social media specialists and content creators.
Develop engaging creative concepts for campaigns, promotions, and new feature announcements to boost player engagement and brand loyalty.
Oversee copywriting for social media posts, in-game messages, and community announcements.
Collaborate cross-functionally with the design, monetization, product, and operations teams to ensure unified messaging and asset quality.
Monitor platform performance and community feedback, using insights to optimize strategy and improve player sentiment.
Ensure consistency in brand tone, voice, and visual identity across all content.
Requirements
3+ years of experience managing social media in the gaming, entertainment, or digital content space.
Native-level English communication – written and verbal.
A true social-first personality — you live social media, understand what gets people talking, and naturally stay on top of culture, trends, creators, and formats.
Strong on-camera presence and confidence being in the spotlight — you’re excited to represent the brand, not only manage it from behind the scenes.
Strong understanding of American digital culture and player psychology.
Excellent copywriting and storytelling skills tailored for community engagement.
High attention to detail and ability to balance creative quality with fast execution.
Nice to have
Background in gaming or social casino content – a strong