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We're looking for an experienced Regional Marketing Manager to build and scale Wonderful's brand, ecosystem, and market presence across their region, while contributing to our global marketing strategy.
This is a high-impact opportunity for someone who thrives in fast-paced environments, can bridge strategy and execution, and enjoys building programs from the ground up. As the primary marketing leader in-region, you will act as a trusted business partner to the Regional General Manager (GM), ensuring marketing is fully aligned with regional business priorities and supports every stage of the customer lifecycle from awareness and demand generation through customer acquisition, expansion, advocacy and retention.
What you'll do
Serve as the strategic marketing business partner to the Regional GM, developing and executing regional marketing plans aligned to business objectives and revenue targets.
Own and execute the regional marketing strategy, ensuring alignment across the entire customer lifecycle, including awareness, demand generation, pipeline acceleration, customer marketing, advocacy and retention.
Plan and deliver integrated marketing programs that drive brand awareness, demand generation, pipeline growth and customer engagement.
Lead regional field marketing initiatives, including executive engagement, flagship events, customer programs, ecosystem and partner marketing, PR, content and strategic communications.
Partner closely with leadership, GTM team, Central Marketing teams to execute regional go-to-market initiatives and support revenue growth.
Localise global messaging, campaigns and product positioning to resonate with regional enterprise audiences.