VP Marketing

Description Who We Are  Grain is a pioneering fintech startup based in the heart of Tel Aviv. We offer embedded cross-currency solutions tailored for software platforms and marketplaces. Grain was founded by seasoned entrepreneurs from leading financial institutions such as Barclays and Deutsche Bank, as well as top fintech startups, and is backed by leading venture capital firms and prominent financial institutions. Role Overview  We’re looking for a VP Marketing to build and lead Grain’s marketing function at a critical stage of growth. You’ll take full ownership of marketing - defining the strategy, strengthening execution, and building a scalable engine that drives brand, pipeline, and revenue. This is a highly strategic role with strong hands-on components, working closely with leadership, product, and sales to define how Grain positions itself and wins in the market. We’re looking for a true builder,someone who knows how to create structure from the ground up, while scaling what already exists into a high-performing, measurable function. Key Responsibilities  Own and evolve Grain’s end-to-end marketing strategy, aligned with business and growth goals Build and drive a marketing engine that directly contributes to pipeline and revenue Partner closely with Product and Sales on GTM strategy and product launches Define and sharpen Grain’s positioning, messaging, and overall narrative Lead brand presence and awareness through content, storytelling, and strategic initiatives Lead PR and communications efforts, including agency management and thought leadership Drive growth initiatives to support customer acquisition and demand generation Use data and analytics to measure performance, optimize efforts, and demonstrate impact Build, manage, and scale the marketing team and external partners Establish processes, frameworks, and infrastructure to support long-term growth Qualifications Experience building and leading a marketing function in a high-growth company (Head / Director / VP level) Background in fintech, financial products, or B2B SaaS – must! Experience marketing complex, technical, or multi-stakeholder products Native-level English – must Proven ability to drive measurable business impact (pipeline, revenue, growth) Strong leadership and stakeholder management skills Strategic thinker with a hands-on, execution-oriented approach Data-driven mindset with experience in marketing analytics tools Excellent communication and storytelling abilities