Homeowner Acquisition & Onboarding
Reports to: CEO | Location: In-Person (HQ) | Type: Full-Time
About Belong
Belong is a venture-backed, AI-powered, people-delivered nationwide housing platform redefining what it means to rent a home. We are not property management. We are building an entirely new category—one where homeowners build financial freedom and residents experience authentic belonging. We’re growing 50–60% year over year with improving gross margins driven by AI automation, and we are targeting EBITDA profitability in 2026.
We believe in intense in-person culture, radical ownership, and using AI not as a gimmick but as the operating system for every role. If you want to work at one of the most ambitious companies in residential real estate, keep reading.
What you'll do
This is not a dashboards-and-CRM-hygiene role. This is an analytically rigorous, operationally intense position focused on one thing: increasing homeowner lead-to-listing conversion and compressing time-to-live across every market Belong operates in.
You will work directly with the CEO. You will own the full homeowner acquisition funnel, from lead capture through property going live, and your mandate is to find the leaks, design interventions, run experiments, and move the numbers. Every conversion point you improve translates directly into incremental revenue that compounds over the lifetime of each homeowner relationship.
You will operate at the intersection of data, AI automation, and cross-functional execution. This role requires someone who thinks in funnels, cohorts, and experiment design, not averages and pipeline reviews.
Own end-to-end visibility into the homeowner acquisition pipeline: lead capture → qualification/routing → consultation → listing agreement signed → home onboarding → home live.
Maintain real-time conversion rate and cycle time tracking by market, channel, representative, property type, and investor segment.
Surface the top conversion leaks weekly with quantified impact estimates. If conversion in a market drops 200 bps, you’re the first to know and the first to diagnose why.
Conversion Engineering & Experimentation
Design and run structured experiments across the funnel: speed-to-contact SLAs, consultation script variants, pricing presentation changes, onboarding process redesigns.
Build the experimentation muscle at Belong—hypothesis, test design, measurement, iteration. Not one-off projects; a systematic capability.
Quantify the revenue impact of every intervention. “We improved consultation conversion by 300 bps in Tampa, worth $X ARR” is the standard of communication.
AI-Human Workflow Optimization
Evaluate where automated workflows are working and where they’re creating friction in the homeowner journey.
Partner with the AI/engineering team to improve qualification models, routing logic, and automated communications.
Identify handoff points between AI and human touchpoints that are losing conversion, and redesign them.
Onboarding Throughput
Obsess over the gap between “agreement signed” and “property live.” Every day in that gap is pure cost with zero revenue.
Map the onboarding process, identify bottlenecks, and drive cross-functional initiatives to compress cycle time.
Build capacity models that connect lead volume → conversion → onboarding throughput → revenue, so we know where the binding constraint is at any given time.
Your First 90 Days
Days 1–30: Full Funnel Audit. Map every stage of the homeowner acquisition pipeline. Measure every conversion rate and cycle time by market, channel, representative, and investor segment. Identify the top 3 leaks. No interventions yet—just truth.
Days 31–60: Design Interventions. Design structured experiments targeting the top 2 conversion leaks. Define hypotheses, success metrics, and measurement plans. Begin running tests.
Days 61–90: First Measurable Lift. Demonstrate directional improvement in at least one stage conversion rate. Quantify the impact in revenue terms. If you can’t show movement within 90 days, this isn’t the right fit.
What We’re Looking For
Non-Negotiable
AI Native.
Thinks in cohorts and funnels, not averages. Knows that “our conversion rate is 15%” is meaningless without segmentation by market, channel, and investor profile.
Has operated in a marketplace, two-sided platform, or supply-acquisition environment. Understands that homeowner acquisition is fundamentally different from SaaS pipeline management.
Bias toward speed and experimentation over perfect analysis. Ships interventions, measures results, iterates.
Can articulate a specific time they personally identified a conversion lever and moved a number. Not managed it. Moved it.
Strong Signals
Background in management consulting, biz ops, or growth roles at high-growth startups.
Experience with real estate, proptech, or any industry with long-duration customer relationships and complex onboarding flows.
Comfortable presenting findings and recommendations directly to the CEO and cross-functional leadership weekly.
Has built revenue capacity models or bottoms-up forecasting frameworks that connect marketing spend to revenue.
Disqualifiers
Leads with “process” before “outcome.” We need someone who starts with the number they want to move, then figures out the process.
Purely SaaS RevOps background with no exposure to marketplace or supply-side acquisition dynamics.
Needs a team to execute. This starts as an IC role with cross-functional pull. You build the team after you’ve proven the mandate.
Why This Role Matters
Every homeowner Belong doesn’t convert or onboard fast enough is revenue left on the table for 12+ months, he average duration of a homeowner relationship. At our growth rate, even a 200–300 bps improvement in lead-to-listing conversion translates into meaningful incremental ARR. This is one of the highest-leverage roles in the company.
You’ll have direct access to the CEO, full visibility into the data, and the mandate to make things move. What you won’t have is bureaucracy, committees, or permission to be slow.
Compensation
Competitive base salary + equity. Compensation is commensurate with experience and calibrated to the impact this role drives. We value performance over pedigree.