SENAI is seeking an experienced VP of Sales – Europe to lead and accelerate our growth with Intelligence Agencies, Law Enforcement, Defense, and National Security organizations across Europe.
The ideal candidate is a highly autonomous, results-oriented B2G sales leader with a strong network across the European security ecosystem and a proven ability to originate, develop, and close complex, high-value government contracts.
This is a hands-on sales leadership role. We are looking for someone who can operate independently, open doors, build trusted relationships, drive opportunities forward, and close deals in a fast-paced, high-growth environment.
What you'll do
Define and execute SENAI’s European B2G sales strategy, with a primary focus on Intelligence Agencies, Law Enforcement, Defense, and National Security organizations.
Build and own a strategic pipeline across priority European markets, from initial prospecting and relationship building through contract signature.
Establish and maintain senior-level relationships with decision-makers, operational stakeholders, procurement teams, and government partners.
Lead complex government sales cycles, including demos, POCs, RFPs/RFIs, tenders, procurement processes, negotiations, and multi-year contracts.
Proactively identify new opportunities and create access to relevant government organizations and programs.
Identify, develop, and manage strategic relationships with local partners, integrators, distributors, and government technology partners where relevant.
Navigate European public-sector procurement frameworks, budget cycles, compliance requirements, and country-specific buying processes.
Work closely with SENAI’s Executive, Product, Presales, and Engineering teams to translate customer requirements into compelling solutions and commercial opportunities.
Represent SENAI at relevant European intelligence, law-enforcement, defense, and homeland-security events.
Own European B2G forecasting, pipeline management, pricing strategy, and revenue targets.
Build and scale the European B2G sales organization as the business grows.
Requirements
8+ years of experience in B2G sales, ideally within intelligence, law enforcement, defense, homeland security, cybersecurity, OSINT, data intelligence, or investigative technologies.
Proven experience selling directly to European Intelligence Agencies, Law Enforcement, Defense, or National Security customers.
Demonstrated track record of closing complex, high-value, and multi-year government contracts.
Strong existing network within the European intelligence, law-enforcement, defense, or security ecosystem.
Deep understanding of government procurement, tenders, POCs, budget cycles, and complex stakeholder environments.
Highly autonomous and results-oriented, with the ability to take full ownership of a territory and deliver measurable revenue outcomes.
Strong hunter mentality with the ability to create opportunities, open new accounts, and drive deals forward without requiring a large supporting organization.
Ability to move fast, prioritize effectively, and execute in a fast-paced, high-growth environment.
Strong executive communication, negotiation, and relationship-building skills.
Ability to operate effectively across multiple European countries, cultures, and procurement environments.
Willingness to travel frequently across Europe.
What Success Looks Like
Success means building SENAI into a trusted technology partner for leading European Intelligence and Law Enforcement organizations, generating significant new revenue, and creating a repeatable and scalable European B2G sales engine.
We are looking for someone who owns the number, creates momentum, and gets deals done.
Nice to have
Fluent English required; additional European languages are a strong