Keshet Digital is looking for a General Manager to lead 12+ Keshet’s Digital content and streaming app, offering live broadcasts and VOD content to a broad user base.
The role includes overall responsibility for the app’s business, marketing, and product activity, with a focus on driving growth, expanding its audience, developing revenue streams, and improving business performance and user experience.
What you'll do
Define the app’s business and product strategy and translate it into measurable goals, success metrics, and an actionable work plan.
Identify and develop growth engines, business opportunities, and revenue models based on advertising, subscriptions, and hybrid approaches.
Monitor business performance and lead data-driven initiatives to improve results.
Drive user growth through user acquisition, new audience development, and marketing funnel optimization.
Increase retention, engagement, usage frequency, and user loyalty.
Define and lead the product roadmap, prioritizing features and developments according to business value and their impact on growth and user experience.
Analyze user behavior, funnels, and KPIs, turning insights into practical improvements and initiatives.
Requirements
What We’re Looking For
Significant experience leading a large-scale B2C app, digital product, or content platform, with overall responsibility for its business performance and growth.
Strong business and strategic capabilities, with experience translating strategy into measurable plans and results.
Experience identifying growth opportunities, improving business performance, and developing revenue streams for digital products.
Good understanding of digital monetization models based on advertising, subscriptions, or a combination of both.
Hands-on experience in user acquisition, user growth, retention, and funnel management.
Experience owning a product roadmap and prioritizing developments and features based on business value.
Nice to have
Familiarity with television, streaming, video, or digital content – a significant
Optimize user journeys, usability, and the app’s overall UX/UI.
Collaborate with a wide range of business and professional stakeholders, leading initiatives from planning through execution and performance measurement.
Strong understanding of data, user behavior, KPIs, and data-driven decision-making.
Good understanding of UX/UI, user journeys, and experience optimization.
Ability to lead complex, cross-functional initiatives while combining strategic thinking, attention to detail, and strong execution skills.