Duve is a guest-experience platform used by 1,000+ hotels and hotel groups in 70+ countries. It connects every stage of the guest journey, check-in, communication, upselling, digital keys, checkout, into one branded system that sits on top of a hotel's existing property management system. Founded in 2016 and headquartered in Ramat Gan, Israel, Duve has raised $85M and works with everyone from independent boutique properties to enterprise groups like Accor.
What you'll do
We're restructuring our marketing function and seeking a strategic, ops-minded demand generation leader who can help architect and manage the pipeline-creation engine, not just one channel.
This is a hybrid strategist/operator role. You'll set the strategy for how we generate and qualify pipeline, ICP, lead scoring, nurture, paid, SEO/GEO, and website conversion, and you'll build the systems and reporting that make it measurable. Most hands-on-keyboard execution (paid media buying, SEO/GEO content production, website build work) will be outsourced to an agency and freelance resources. Your job is to know each of those disciplines well enough to brief them properly, judge their work, and hold them accountable to pipeline targets, while personally owning the marketing ops backbone (Hubspot, Salesforce, Clay, GA4) and the analytics that tell us what's actually working.
Define the ICP, buyer segments, lead scoring, and handoff processes between Marketing and Sales.
Own marketing operations and lifecycle automation across HubSpot, Salesforce, and Clay.
Set the strategy, budget, and KPIs for agency-managed paid media, SEO, and GEO.
Lead website conversion optimization, including landing pages and A/B testing.
Build dashboards and attribution models to measure channel performance, pipeline, and CAC.
Help develop the company’s future ABM strategy.
Requirements
5+ years in B2B SaaS demand generation, growth marketing, or marketing operations, ideally at a company selling into a considered, multi-stakeholder buying process
Real, working knowledge of Hubspot and/or Salesforce: workflows, lead scoring, lifecycle stages, reporting
Experience with (or fast aptitude for) tools like Clay for data enrichment and workflow automation
Enough fluency in paid media (Google, LinkedIn, Meta) and SEO/GEO to brief an agency, evaluate their strategy, and know when something's off, even if you're not the one in the ad platform day to day
A track record of running or prioritizing CRO programs: A/B testing, landing pages, conversion-focused website work
Strong independent analytics skills: comfortable building your own dashboards and attribution views rather than waiting on someone else's report
Experience working with paid and organic media, either hands-on or managing agencies or outsourced resources, with the judgment to hold them accountable without needing to do their job for them
Comfortable using AI tools to work faster and stay genuinely current across channels you don't touch daily
Structured and ops-minded, with the judgment to prioritize ruthlessly across a fairly broad remit