Lead User Acquisition Manager

Help shape the next chapter of growth at Fitness22. Fitness22 builds mobile health and fitness products used by millions of people around the world, with more than 100 million downloads across our portfolio. We’re looking for a Senior User Acquisition Manager to take a leading role in growing our products and expanding how we acquire users. This is a hands-on position with real ownership. You’ll manage significant acquisition activity, test new opportunities, work closely with Product, Design, Data, and senior leadership, and have the freedom to turn strong ideas into action quickly. What You’ll Own Paid User Acquisition Manage and optimize acquisition across channels such as Meta, TikTok, Apple Ads, and Google App Campaigns, from strategy and budget allocation to testing and day-to-day execution. New Growth Channels Identify and develop additional acquisition opportunities, including publisher partnerships, affiliate networks, influencers, and performance partners. Full-Funnel Performance Look beyond CPI and ROAS to understand what happens after the install. Work closely with Product and Data on onboarding, conversion, retention, subscriptions, and LTV. Creative Performance Partner with our in-house Design team to develop and test creative concepts, analyze performance, and continuously improve what works. Measurement & Insights Use AppsFlyer and our internal analytics to understand performance, identify opportunities, and connect marketing investment to real business outcomes. What We’re Looking For 4+ years of hands-on experience in user acquisition or performance marketing for mobile apps. Strong hands-on experience with major mobile acquisition platforms such as Meta, Google App Campaigns, Apple Ads, and/or TikTok. Experience managing meaningful acquisition budgets and making optimization and allocation decisions. Strong analytical skills and a solid understanding of attribution, funnels, cohorts, retention, and LTV. Experience working with mobile attribution platforms such as AppsFlyer. A test-and-learn mindset and the ability to turn data into action. Comfortable taking ownership while remaining hands-on with campaigns. Experience with subscription products, publisher or affiliate partnerships, web-to-app funnels, or health and fitness products is a strong advantage. Why Fitness22? Work on established mobile products with more than 100 million downloads worldwide. Take real ownership of acquisition strategy and execution. Work closely with Product, Design, Data, and senior leadership. Test ideas quickly without layers of bureaucracy.