We’re on the hunt for a sharp, strategic Insights & Measurement Lead to define and drive the Brand Partnerships insights strategy at Overwolf, turning audience intelligence, measurement, and storytelling into a powerful force for gaming advertising.
As our Insights & Measurement Lead, you’ll serve as the senior owner of audience intelligence, strategic storytelling, measurement partnerships, and insights-driven commercial enablement across the Brand Partnerships team. You’ll lead and grow the Insights team, translating data into stories that connect gaming audiences with world-class brands and prove the real commercial value of gaming advertising.
This is a high-impact, senior role at the intersection of data, strategy, and commercial growth. You’ll shape how Overwolf tells its story to brands, build scalable measurement capabilities, and leave a measurable mark on the business.
What you'll do
Own the Brand Partnerships insights strategy, standards, and roadmap, setting the direction for how the team measures and communicates audience and campaign value
Partner with Brand Partnerships teams to deliver insights, narratives, and recommendations needed to win, grow, and retain client partnerships
Lead Overwolf's measurement strategy by building strategic partnerships, introducing best-in-class methodologies (Brand Lift, Sales Lift, Foot Traffic, Attention, and beyond), and creating scalable proof that demonstrates the effectiveness of gaming advertising for clients, renewals, and future growth
Ensure high-quality storytelling, reporting, and actionable recommendations across all client initiatives, from pre-sale to post-campaign analysis and wrap reports
Directly manage and develop Insights team members, mentoring Insights Managers and building a high-performing, insights-driven team
Requirements
7+ years of relevant experience in insights, media strategy, audience research, or a related field
4+ years of people management experience as a Manager or Team Lead
Exceptional presentation, storytelling, and executive communication skills, with experience presenting strategic insights to senior stakeholders, agencies, or enterprise clients
Experience evaluating, implementing, or managing third-party measurement and research partners, including Brand Lift, Sales Lift, Foot Traffic, and Attention
Proven ability to translate complex data into clear, compelling narratives for commercial audiences
Strategic thinker with a proactive approach to identifying trends and opportunities
Strong cross-functional collaborator, comfortable working across Sales, Marketing, and Product in a fast-paced, global environment
Experience working with large datasets and partnering closely with BI, Analytics, or Data teams to transform data into commercial insights
UK-based, with availability to overlap with US, EMEA, and HQ teams
Nice to have
Experience working with brand advertisers, agencies, or media partners
Familiarity with gaming audiences, gaming media, or adtech
Experience building scalable insights frameworks, reporting standards, or measurement partnerships
Experience working with research or measurement providers such as Kantar, Nielsen, Circana, Adelaide, or similar