Insights & Measurement Lead

Description We’re on the hunt for a sharp, strategic Insights & Measurement Lead to define and drive the Brand Partnerships insights strategy at Overwolf, turning audience intelligence, measurement, and storytelling into a powerful force for gaming advertising. As our Insights & Measurement Lead, you’ll serve as the senior owner of audience intelligence, strategic storytelling, measurement partnerships, and insights-driven commercial enablement across the Brand Partnerships team. You’ll lead and grow the Insights team, translating data into stories that connect gaming audiences with world-class brands and prove the real commercial value of gaming advertising. This is a high-impact, senior role at the intersection of data, strategy, and commercial growth. You’ll shape how Overwolf tells its story to brands, build scalable measurement capabilities, and leave a measurable mark on the business. Responsibilities Own the Brand Partnerships insights strategy, standards, and roadmap, setting the direction for how the team measures and communicates audience and campaign value Partner with Brand Partnerships teams to deliver insights, narratives, and recommendations needed to win, grow, and retain client partnerships Lead Overwolf's measurement strategy by building strategic partnerships, introducing best-in-class methodologies (Brand Lift, Sales Lift, Foot Traffic, Attention, and beyond), and creating scalable proof that demonstrates the effectiveness of gaming advertising for clients, renewals, and future growth Ensure high-quality storytelling, reporting, and actionable recommendations across all client initiatives, from pre-sale to post-campaign analysis and wrap reports Directly manage and develop Insights team members, mentoring Insights Managers and building a high-performing, insights-driven team Requirements 7+ years of relevant experience in insights, media strategy, audience research, or a related field 4+ years of people management experience as a Manager or Team Lead Exceptional presentation, storytelling, and executive communication skills, with experience presenting strategic insights to senior stakeholders, agencies, or enterprise clients Experience evaluating, implementing, or managing third-party measurement and research partners, including Brand Lift, Sales Lift, Foot Traffic, and Attention Proven ability to translate complex data into clear, compelling narratives for commercial audiences Strategic thinker with a proactive approach to identifying trends and opportunities Strong cross-functional collaborator, comfortable working across Sales, Marketing, and Product in a fast-paced, global environment Experience working with large datasets and partnering closely with BI, Analytics, or Data teams to transform data into commercial insights UK-based, with availability to overlap with US, EMEA, and HQ teams Bonus Points: Experience working with brand advertisers, agencies, or media partners Familiarity with gaming audiences, gaming media, or adtech Experience building scalable insights frameworks, reporting standards, or measurement partnerships Experience working with research or measurement providers such as Kantar, Nielsen, Circana, Adelaide, or similar