Retention & Marketing Automation Specialist

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets. Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain: from product design and manufacturing to optical lens production and digital experience. We are looking for a hands-on, tech-savvy CRM & Marketing Automation Specialist with proven experience in a high-volume B2C marketing environment to join our CRM & Marketing team. In this role, you will lead the end-to-end execution of our email campaigns and automated journeys within Salesforce Marketing Cloud (SFMC). You’ll sit at the intersection of marketing strategy, journey logic, and basic marketing-tech operations — taking campaigns from initial brief to launch and performance analysis. If you know your way around SFMC (Content Builder, Journey Builder), have an eye for detail, basic HTML/CSS troubleshooting skills, a data-driven mindset, and love creating personalized customer experiences for B2C audiences — this role is for you!