As a Growth Engineer, you’ll build and own Rylo's marketing data and attribution systems, ensuring that all acquisition and lifecycle efforts are accurately measured and optimized. This role sits at the intersection of data engineering, marketing tech, and analytics, focused on making sure that data flows reliably between product, warehouse, and ad platforms. You will be responsible for ensuring that every marketing dollar is measurable, attributable, and optimizable from first touch to revenue. You will come up, build and measure experiments, using AI to the fullest extent.
Rylo is the communication engine for people who are Deaf or hard of hearing. Communication belongs to everyone, and we strongly believe that no moment should go missing.
We work alongside the community. We know the barriers, and we're here to tear them down. Our tools are built for individuals and the businesses that serve them.
Rylo is backed by investors who believe in the work we do: General Catalyst, Canaan, Comcast, Vertex, Precursor, Contour, Cardumen, Techstars, and more.
What you'll do
Build and maintain mobile attribution pipelines, including ongoing health monitoring and validation
Implement and manage first-party data postback to ad platforms (conversions, revenue, LTV signals)
Configure and maintain tracking infrastructure: server-side GTM, Google Enhanced Conversions, Meta Pixel + Conversions API, and other ad platforms
Own conversion event schemas across platforms, ensuring consistent naming and definitions across product, CRM, and ad platforms
Automate regular event audits across the full signal chain, verifying that events are firing correctly, conversion values are populated, and nothing is silently failing between instrumentation and ad platform reporting
Set up and maintain IDFA and GAID permission handling across iOS (ATT, SKAN) and Android (AD_ID), including prompt timing logic
Debug and resolve attribution discrepancies across systems (ad platforms vs. CRM vs. warehouse), proactively, not reactively
Partner closely with Growth, Product, and Data teams to ensure measurement supports decision-making
Requirements
3-5 years of experience in growth data or marketing data engineering at a mobile-first consumer app, with a track record of owning attribution pipelines, conversion tracking, and marketing platform integrations end-to-end
Strong hands-on experience with AppsFlyer, Adjust, Branch, Segment, Firebase Analytics, GTM, pixels, Google enhanced conversion, Meta conversion APIs, Google ads, Meta ads, Tiktok, Reddit and more
Experience in Python or scripting for pipeline automation
Fluent with attribution models (last-click, MTA, probabilistic vs. deterministic) and privacy frameworks (SKAN, ATT, Android AD_ID / Privacy Sandbox)
Experience implementing conversion tracking and attribution systems on mobile-first consumer apps
Experience sending offline conversions and LTV signals back to ad platforms
Good understanding of web tracking setup including GTM (client and server-side), pixel implementation, and event validation across browsers
Familiarity with mobile instrumentation; you understand how event tracking breaks under major SDK version updates and can fix it
Strong debugging skills; able to systematically investigate and resolve data discrepancies across ad platforms, CRM, and warehouse
Comfortable working cross-functionally
High ownership, fast execution, and exceptional attention to detail
BigQuery or data warehouse querying for self-serve attribution validation
Prior experience at a mobile-first consumer app serving a niche or underrepresented community
Due to team collaboration needs, this role requires working hours aligned with the Eastern Time Zone.
Compensation: $220,000–$250,000 per year, depending on experience and qualifications.
Benefits:
😁 Work on a fulfilling, life-changing product (literally)
🗝️ Join as a key player at an early stage and receive generous options
🏖 Unlimited time off and sick days
👯♂️ Annual company get-together
🩺 Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits