As a Marketing Manager at Balance, you will turn strategy into execution across campaigns, content, and product storytelling.

Working closely with the VP of Marketing, Director of Product Marketing, and cross-functional teams, you'll own day-to-day marketing initiatives that drive awareness, pipeline, and product adoption.

This role is ideal for someone who thrives in a fast-paced environment, enjoys building and shipping, and knows how to translate complex product capabilities into clear, compelling narratives that resonate with finance and operations leaders.

You'll play a key role in shaping how our products show up in the market across our website, campaigns, launches, events, PR, and partner channels.

Content & Social Media

Create and manage high-quality marketing content (landing pages, blogs, reports, etc.)

Create and manage social media content that reinforces product positioning, builds brand credibility, and drives awareness, while continuously testing and optimizing performance.

Collaborate with Demand Gen to develop and launch high-impact campaign assets that drive pipeline

Website Experience

Own and continuously improve the website as a core growth channel, ensuring pages and key journeys are clear, up to date, and optimized for conversion. Collaborate with Product,Design, and Demand Gen to launch new pages, test messaging and layouts, and use data and AI tools to improve performance and user experience.

Email marketing

Plan and execute targeted email campaigns across the funnel from event promotions to lifecycle and nurture sequences, optimizing for engagement and conversion.

What you'll do

Requirements