We are looking for a highly skilled Marketing Automation Specialist to join our team and take ownership of designing, building, and optimizing end-to-end customer journeys across multiple customer touch points and business processes.
This role combines marketing expertise, strong analytical capabilities, and a deep understanding of customer lifecycle management.
The ideal candidate is experienced in data-driven communication strategies, proficient in marketing automation and BI platforms, and comfortable collaborating with cross-functional stakeholders to deliver seamless customer experiences and measurable business impact.
Your Day-to-Day
Design, implement, and optimize automated customer journeys across the customer lifecycle, including acquisition, onboarding, engagement, retention, and reactivation.
Build and manage operational customer communication flows, leveraging segmentation, behavioral triggers, and personalized messaging to drive engagement and business outcomes.
Monitor journey and funnel performance, identify friction points and drop-offs, and proactively recommend optimization opportunities using data and insights.
Develop and maintain dashboards to track journey performance, communication effectiveness, customer behavior, and key business KPIs.
Collaborate closely with Product, Marketing, Operations, Analytics, Compliance, and other cross-functional teams to ensure customer journeys align with business objectives and customer needs.
Plan, execute, and analyze A/B tests and experimentation initiatives to improve customer engagement, conversion, retention, and overall experience.
Ensure all customer communications meet organizational, regulatory, and operational standards.
Stay up to date with industry trends, best practices, and emerging technologies in marketing automation, customer journey orchestration, and digital communications.
Requirements
Minimum 2 years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud, Braze, Solitics, etc.).
Proven experience designing, building, and optimizing customer journeys and automated communication workflows.
Experience creating and managing operational customer communications and lifecycle marketing programs.
Strong proficiency with BI and analytics tools (Looker, Power BI, Tableau, etc.) and the ability to independently analyze data and generate actionable insights.
Proven track record managing multi-channel communications, including push notifications, in-app messaging, SMS, email, and web experiences.
Strong analytical mindset with the ability to identify customer behavior patterns and translate insights into optimization opportunities.
Native Hebrew speaker.
Excellent English, both written and verbal.
Ability to collaborate effectively with cross-functional teams, including Product, Operations, Compliance, Analytics, and Marketing.
Creative problem-solver with a hands-on approach, strong execution skills, and the ability to thrive in a fast-paced environment.
Nice to have
Experience working in highly regulated industries.
Experience working with financial products, fintech environments, banking, payments, lending, or other regulated industries.
Experience with customer segmentation, personalization, and lifecycle marketing strategies.
Familiarity with experimentation frameworks and customer engagement measurement methodologies.