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Senior Marketing Data & Growth Manager at SkyGini · Trevo
We're looking for a Senior Marketing Data & Growth Manager to join our Data & AI team and build our next-generation digital growth engine.
This is not a traditional media buying or performance marketing role. you will own the analytical and quantitative engine behind our paid acquisition strategy. You will leverage our in-house growth platform - built around first-party data, BigQuery, AI, and advanced attribution - to make every dollar spent measurable, incrementality-driven, and optimized for long-term customer value.
What you'll do
Drive Data-Led Growth: Architect and optimize our paid acquisition strategies using advanced data models, moving beyond standard platform ROAS to true incrementality and LTV.
Lead Complex Experimentation: Design, run, and analyze rigorous incrementality tests, GEO-experiments, and multi-touch attribution models to guide budget allocation.
Bridge Data & Marketing: Work directly with Data Analysts, AI Researchers, and Product Managers to enhance our in-house Growth OS and first-party data pipeline.
Leverage Modern Tech & AI: Utilize BigQuery, SQL, GA4 (Server-Side), and AI-driven automation to continuously optimize targeting, creative performance, and campaign decisions.
Funnel & Product Analytics: Analyze the full user journey - from ad impression to conversion - identifying friction points and growth levers.
What You Should Bring
4+ years of experience in Growth Marketing, Performance Analytics, or Marketing Science in a high-scale B2C / E-commerce / Travel environment.
Strong Data & Analytics Toolkit: High proficiency in SQL and hands-on experience working with data warehouses (BigQuery, Snowflake, or similar).
Advanced Measurement Expertise: Deep knowledge of attribution modeling, server-side tracking, incrementality testing, and MTA (Multi-Touch Attribution).
Hands-on Performance Knowledge: Solid understanding of Google Ads, Meta Ads, and programmatic ecosystem - enough to challenge platforms' native reporting with internal data.
Scientific Mindset: Passion for hypothesis-driven testing, statistical validity, and data-backed decision-making.
Think you're a great fit? Apply now and join us in shaping the next generation of digital travel experiences. 🚀