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The Product Marketing Manager is responsible for positioning, messaging, go-to-market strategy, and sales enablement for solutions within Priority’s portfolio. This role works cross-functionally with Product, Sales, Marketing, Partners, and Industry Analysts, and reports to the Head of Product Marketing.
What You'll Own
• Solution positioning across industries and buyer personas.
• Differentiated value propositions focused on business outcomes
• Translate complex product capabilities into simple, credible messaging.
• Go-to-market strategy for new solutions, major releases, and portfolio initiatives
• Sales and partner enablement (decks, demos, battlecards, ROI narratives)
• Competitive intelligence and category differentiation
• Product and solution narratives for analyst engagement
• Voice-of-customer insights and customer storytelling
Requirements
5 years of Product Marketing experience in B2B SaaS / enterprise software - Must.
Proven ownership of positioning, messaging, and GTM for complex products or portfolios
A creative storyteller
Strong experience with sales enablement and competitive strategy