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Zap group is proud to be the largest group of consumer websites in Israel. The group manages dozens of leading consumer websites of varied content worlds. The group's websites offer visitors a convenient searching experience, with various advanced tools that enable consumers to take wise decisions. Zap Group provides a broad and rich platform for owners of small and medium-sized businesses in Israel that assists them with growing and getting bigger.
We are looking for our next Content & Community Lead - AI & Growth.
In this role, you will lead and shape our content and community strategy across Zap Group’s flagship platforms, with a special focus on Zap Legal and Zap Doctors. You will craft high-impact B2B content, turn passive search traffic into active digital communities, and leverage cutting-edge Generative AI tools to elevate engagement, efficiency, and innovation.
What you'll do
Community Architecture & Engagement: Turn passive users into active community members. Design engagement strategies, manage expert-to-user dynamics (doctors, lawyers, and users), and foster a safe, high-trust environment in sensitive domains.
B2B & Portal Content Strategy: Conceptualize and write empathetic, high-converting guides, articles, and branded content targeted at business clients, patients, and legal seekers.
AI & Workflow Automation: Integrate advanced Generative AI tools into daily workflows to build scalable content chains, automate processes, and repurpose complex information into micro-community content.
Performance & Growth: Align community activity and content creation with business goals, analyzing metrics to optimize conversion rates and user retention.
Requirements
3+ years of experience in content strategy, community management, or digital growth (experience with high-traffic portals or sensitive domains like health/law is a strong plus).
Deep community mindset: Proven experience in driving user engagement, moderating Q&As, and connecting users with experts.
Hands-on AI Proficiency: Advanced prompt engineering skills and experience implementing AI tools to scale content and workflows.
Proven background in B2B copywriting, SEO, and digital audience engagement.
Exceptional written communication skills, emotional intelligence (empathy), strategic vision, and the ability to thrive in a fast-paced environment.
Ready to lead the future of content and community at Zap Group? Apply now or send your CV!