User Acquisition Manager

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online. Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies. In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people. We are looking for a User Acquisition Manager to join our Demand Generation team1. Why is this role so important at Similarweb? As a User Acquisition Manager at Similarweb, you will play a critical role in driving new customer growth through the strategic management and optimization of paid media channels. You will partner closely with Growth Marketing, Creative, Analytics, and Product teams to execute full-funnel acquisition strategies that align directly with Similarweb’s business objectives. In this role, you will be accountable for managing campaign budgets and optimizing cost-efficiency metrics like CAC and ROAS, ensuring that every marketing dollar contributes to scalable, high-quality user growth. So, what will you be doing all day? Plan and Execute Campaigns: Plan, execute, and optimize paid campaigns across Google, Meta, YouTube, and other emerging platforms to achieve monthly acquisition targets Budget & Performance Management: Manage budget allocation and pacing to meet acquisition targets while continuously monitoring key metrics (CPC, CPA, ROAS, CAC) to implement optimizations Creative Strategy: Partner with Creative and Web teams to develop and test creative assets and landing pages, maximizing conversion rates through data-driven experimentation Testing & Optimization: Conduct A/B testing on audiences, creatives, and bidding strategies to improve performance and efficiency Data & Attribution: Collaborate with the Analytics team to ensure proper tracking, attribution, and reporting accuracy across all UA channels (using tools like GA4, Appsflyer, and Similarweb data) Strategic Reporting: Deliver data-driven insights and present weekly and monthly performance reports to management to inform campaign optimization and cross-functional growth initiatives This is the perfect job for someone who: Has a minimum of 2 years of experience managing paid media campaigns in a B2B or B2C environment Possesses hands-on experience with Google Ads, Meta Ads Manager, and YouTube, along with a working knowledge of campaign setup and optimization Is proficient in GA4, Excel/Sheets, and reporting dashboards, with a strong understanding of digital marketing fundamentals and performance marketing KPIs Has excellent analytical skills with the ability to draw actionable insights from campaign data and attention to detail Is a strong communicator (fluent in English) who can work both independently and collaboratively in a fast-paced environment Is curious and proactive, always looking to test new channels, tactics, and creative approaches to drive results Demonstrates ownership by taking accountability for campaign performance and proactively seeking improvement opportunities Why you’ll love being a Similarwebber: You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world. You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours. You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here. Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day. We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available HERE. We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.