Global Growth Marketing Manager
We are seeking a strategic, data-driven, and hands-on marketing leader to drive global growth, brand awareness, pipeline generation, and revenue acceleration. The ideal candidate brings a strong track record of building and executing integrated marketing strategies within high-growth software or SaaS organizations, combining expertise in digital marketing, demand generation, growth marketing, content, social media, and revenue-focused initiatives.
This role will be responsible for developing and scaling marketing programs that directly contribute to business growth while strengthening the company's global market presence.
What you'll do
Growth & Revenue Marketing
Develop and execute a comprehensive global marketing strategy aligned with company growth and revenue objectives.
Own marketing contribution to pipeline generation, customer acquisition, conversion, retention, and expansion.
Partner closely with Sales, Customer Success, Product, and Executive Leadership to drive revenue growth.
Establish and optimize marketing funnels, lead generation programs, and account-based marketing initiatives.
Track, analyze, and improve key performance metrics including MQLs, SQLs, pipeline, CAC, conversion rates, and ROI.
Digital Marketing
Lead global digital marketing initiatives across paid media, SEO, SEM, email marketing, marketing automation, and website optimization.
Drive customer acquisition through multi-channel campaigns and performance marketing programs.
Utilize analytics and marketing technology platforms to improve campaign effectiveness and customer engagement.
Continuously test and optimize campaigns based on data-driven insights.
Social Media & Brand
Develop a modern social media strategy that enhances brand awareness, thought leadership, and customer engagement.
Manage and grow the company's presence across LinkedIn, X, Facebook, YouTube, and emerging digital channels.
Collaborate with internal stakeholders and subject matter experts to create compelling content and storytelling.
Ensure brand consistency across all global marketing channels and customer touchpoints.
Product & Content Marketing
Partner with Product teams to define positioning, messaging, and go-to-market strategies.
Lead content marketing initiatives that support awareness, demand generation, and customer education.
Develop compelling product narratives for different customer segments and international markets.
Leadership & Collaboration
Build, mentor, and lead a high-performing global marketing team.
Manage agency relationships, marketing budgets, and strategic partnerships.
Foster a culture of innovation, accountability, collaboration, and continuous improvement.
Present marketing performance, strategic recommendations, and business impact to executive leadership.
Requirements
8+ years of progressive marketing experience
Proven success driving growth and revenue marketing initiatives within a global software, SaaS, or technology organization.
Strong expertise in digital marketing, demand generation, performance marketing, and social media strategy.
Demonstrated ability to build marketing programs that generate measurable business results and revenue impact.
Experience managing international marketing initiatives across multiple regions and markets.
Strong knowledge of marketing automation, CRM platforms, analytics tools, and modern MarTech ecosystems.
Nice to have
Experience in high-growth B2B SaaS environments.
Deep understanding of customer acquisition, lifecycle marketing, and product-led growth strategies.
Strong analytical mindset with the ability to translate data into actionable business insights.
Exceptional communication, storytelling, and stakeholder management skills.
Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus.
Success Metrics
Marketing-sourced pipeline and revenue.
Customer acquisition and conversion rates.
Digital campaign ROI and efficiency.
Brand awareness and audience growth.
Lead generation and demand creation performance.
Customer engagement, retention, and expansion metrics.
Ideal Profile: A growth-oriented marketing leader who understands how to build global software brands, scale revenue-generating marketing engines, and leverage digital and social channels to drive measurable business outcomes.