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Job Description
About the role
User Acquisition ManagerShape the way people find love.
Are you ready to turn performance marketing into an engine for global connection? Mylo isn't just another dating app. It's an AI matchmaker built to find love — and we need a data-obsessed User Acquisition Manager to scale our user base aggressively across paid channels. Dating is broken. Together, we're fixing it.
Based in the heart of Tel Aviv, we're a dynamic startup with big dreams and an even bigger mission. Following a successful launch, we are gearing up for a massive U.S. expansion. This is a key growth role where you will own multi-million-dollar acquisition channels, optimize user funnels, and drive sustainable growth.
What you'll do
Scale Paid Channels: Own end-to-end strategy, execution, and optimization of paid acquisition campaigns across Meta, TikTok, Google, App Store Search (ASA), and emerging networks.
Optimize Campaign Performance: Continuously analyze metrics (CAC, LTV, ROAS, CPI, retention) to maximize efficiency and scale our U.S. growth pipeline.
Partner with Creative: Collaborate closely with our content and AI creators to brainstorm, test, and iterate on high-converting ad concepts and hooks.
Master Attribution & Analytics: Work with Mobile Measurement Partners (MMPs) like AppsFlyer/Adjust to track cross-channel performance, MMP setup, and SKAdNetwork data.
Experiment Systematically: Run A/B tests on targeting, ad copy, bidding strategies, and landing/store pages to continuously lower CAC and boost ROI.
Requirements
Experienced: 3+ years of hands-on experience managing large-scale UA budgets for B2C consumer mobile apps (preferably dating, social, gaming, or subscription apps).
Data-Driven & Analytical: Deep fluency in app analytics, attribution models, unit economics, and advanced Excel/SQL for performance tracking.
Creative-Centric: You don't just look at dashboards; you understand visual psychology, ad fatigue, and what hooks convert target audiences.
Technical UA Mastery: Hands-on expertise with MMPs, SKAdNetwork, Apple Search Ads, TikTok Ads Manager, and Meta Ads Manager.
A Startup Operator: You take extreme ownership, move fast, test ruthlessly, and thrive under ambitious growth targets.
Bonus Points: Experience expanding a consumer app into the U.S. market, familiarity with web-to-app funnels, programmatic media buying, or leveraging AI tools to automate ad optimization and copy creation.
Work Setup & Perks
Location: Hybrid position based out of our office in the heart of Tel Aviv.
Impact: High ownership, a competitive salary, and a dynamic team environment where you will directly influence Mylo's global trajectory.
Mission: Work on a product with real emotional depth, cultural relevance, and the power to change lives.